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Which marketplace platform is right for you in 2025?

Shipturtle vs Sharetribe

The multi-vendor marketplace model is reshaping eCommerce, giving brands and entrepreneurs the tools to scale, diversify, and create new revenue streams. But with so many platforms available, choosing the right one is critical for your marketplace's growth and operational efficiency.

Ready to build your
marketplace success story?

Both Shipturtle and Sharetribe are robust, modern solutions for building and scaling a multi-vendor marketplace. The best choice depends on your business model, technical resources, and growth ambitions.

30-minute strategy session
Platform recommendation
Custom roadmap

Feature-by-Feature
comparison

Both platforms empower businesses to launch, manage, and scale multi-vendor marketplaces with ease. However, differences in integration, automation, pricing, and user experience can have a significant impact on your business.

FeatureShipturtleSharetribe

Getting Started

Fast, Scalable, and Stable

  • Shipturtle caters to B2C, C2C, and B2B marketplaces that offer Products, Services, Digital products, and more.
  • It is an extension of the world’s most popular website platforms like Shopify.
  • Offers a 14-day trial period, marketplace is typically launched within 2 days.
  • Built for scale and large vendors with features like vendor connect, bulk listing management, integrated shipping, and invoicing.
  • It is self-hosted, white-labeled, offering monthly updates and full backup.

Simple with Limited Features

  • Caters to C2C rental and service marketplaces, providing a front-end website engine with embedded vendor logins.
  • With a 14-day trial period, it requires no technical expertise to launch a basic marketplace.
  • Self-hosted platform, no need for maintenance and backups.
  • Simple and stable with a limited feature set.
  • Scaling requires developer assistance.

Pricing

Drastic Cost Savings

  • Shipturtle charges $149 per month, which is 90% less than Sharetribe. Add $79 for Shopify charges to make the comparison likable. (estimated for a marketplace receiving 5000 orders)
  • Both Shopify and Shipturtle charge payment processing charges via Stripe which is ~$0.30 + 2.5% per order.
  • Detailed and extensive published feature set with minimal need for any customization.
  • Shopify and Woocommerce have the world’s easiest drag-and-drop interfaces with a developer community of millions.
  • No hidden charges. No transaction based charges.

High Costs & Customizations

  • Sharetribe charges ~$1500 per month + ~ $1000 per month to developers for “customizations” you will invariably need at that scale. (estimated for a marketplace receiving 5000 orders)
  • Only basic features are available even on their highest plan.
  • Customizations will typically cost anywhere from $5000-$20000 for basic requirements like website design, vendor dashboards, shipping, invoicing, etc.
  • Our research revealed a large number of claims on their website are customizations.
  • Sharetribe's hidden costs deter budding entrepreneurs. Their per-conversation fee (10-19 cent per conversation fee for C2C platform), along with other undisclosed fees, can significantly impact merchant margins.

Vendor Management

All-in-One Vendor Management

  • Extremely powerful Vendor management dashboard comprising Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.
  • Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their Order Management System and listings are updated automatically.

Limited Vendor Management Feature

  • Customers on the website can list their products and become a vendor.
  • Based on your set transaction type, customers can initiate transactions to book a listing, purchase listings, or initiate a chat with vendors and leave a review.
  • Limited Vendor management feature.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Product Management

Customize, Create, and Optimize

  • Vendors can tailor product fields, create single or bulk listings, and utilize templates for consistency.
  • Automatic inventory updates and quick edit options enhance efficiency.
  • Approval flows maintain quality control.
  • Support for product variants, mandatory fields, and private label products.
  • Subscription and booking product options.

Essential Features Only

  • Lets website users sign up and add their listing.
  • The marketplace owners can configure the product fields and listing types: Calendar booking, Purchase, and Free Messaging.
  • No support for bulk listing, approval flow, automatic inventory sync, subscriptions, etc.
  • Merchants can only set one single percentage commission fee for each party.
  • There is no built-in mechanism for charging listing fees.
  • There is no built-in mechanism for charging subscription fees to allow users to be members of the marketplace.

Order Management

Tailored Checkout, Order Management, and Shipping

  • Offers extensive features for customizing checkout, order management, and shipping.
  • Complete Automation, integrations with order management systems and shipping services.
  • Shipment tracking, invoicing, pickup facility, and returns management.
  • Support for digital products, WhatsApp integration, and reverse bidding (auction-type listing).

Not Suitable for Order Involving Shipping

  • Sellers have the option to specify how they wish to deliver the listing: Pickup or Shipping.
  • By default, sellers can only define a single fixed shipping fee, plus a potential fee for additional items.
  • No built-in way of printing shipping labels.
  • No integrated carriers, tracking, or order management module.
  • No option for invoicing.

Payout Management

Versatile Payment Processing

  • Any payment gateway can be used on the website giving the ability to choose and negotiate costs.
  • Payouts via Stripe and Paypal.
  • Robust rules-based engine where the commission can be set based on product, vendor, category, or globally.
  • Flexibility to treat product price, taxes, shipping, and discounts separately.
  • Payout can be controlled to factor in delivery, returns, and refunds.

Single Commission and Stripe Integration

  • Lets the marketplace charge all vendors a common commission percentage.
  • The payout is disbursed to vendors via Stripe Connect.
  • Any other payment gateway requires custom coding.
  • The default payment blackout is 2 weeks.

Website Interface

Endless Possibilities with Shipturtle

  • Shopify powers 4.5+ million live stores, Woocommerce even more.
  • Even the lowest plans are fully customizable from a design standpoint.
  • Dev support from thousands of agencies and freelancers.
  • 13000+ app ecosystems including critical integrations with CRMs, Loyalty apps, Social platforms, POS systems, accounting software, and shippers.
  • Best-in-class conversions, one-click checkouts.
  • Seamless integration with platforms like Shopify providing 1 minute install, instant sync, and full compatibility. Its open APIs can also integrate with a headless architecture or custom-built websites.

Don't Settle for Less

  • 4000+ historical websites built. (source: BuiltWith Trends)
  • Sharetribe offers a basic homepage and product pages.
  • No drag-and-drop interface.
  • Customization is available only on the top plan via a closed developer community.
  • No public apps and extensions. The 4000+ integrations claimed on their website are only Zapier integrations.
  • No optimizations for conversions and checkout.

Security, scalability & support

Traceability and Efficient Marketplace Management

  • Detailed change logs at Order and Product levels offer traceability.
  • Open APIs, documentation, and unlimited chat support.
  • Super easy and friendly for Marketplaces at scale.

Struggling to Scale and Compete

  • Lacks scalability for growing marketplaces requiring custom designs, tailored vendor automation, and support for large sellers.
  • Relying on a small developer pool for numerous customizations and significant per-transaction charges costs thousands of dollars.
  • It cannot compete with both cart platforms and democratic marketplace apps like Shipturtle in scalability, cost-effectiveness, and feature offerings.

Features

Shipturtle

Nautical Commerce


Platform Integration

Plug-and-play with Shopify, WooCommerce, Magento. Vendor site sync and APIs for custom needs.

API-first and headless. Ideal for custom integrations and developer teams.


Setup & Onboarding

No-code setup and vendor self-onboarding. Launch in hours with minimal friction.

No-code builder available; deeper configurations may need technical support.


Vendor Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.


Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order & Inventory Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.


Shipping & Fulfillment

200+ carrier integrations, label automation, and zone-based logic.

Core functionality included; fewer integrations and shipping automation.


Commissions & Payouts

Flexible commission settings with automated Stripe/PayPal payouts.

Advanced logic possible, but setup can be time-consuming without tech help.


Scalability & Flexibility

Built to scale for global D2C, B2B, or hybrid marketplaces. Minimal dev dependency.

Highly scalable for enterprise-level use cases with strong technical teams.


Support & Community

Live chat, Whatsapp support, weekly product updates, and detailed documentation

Email/ticket-based support; smaller support community.


Pricing & Value

Starts at $49/month with transparent pricing and startup discounts of 50%

Starts at $59/month, but enterprise plans can go above $1500/month.


Shipturtle:fast, flexible,
and built for growth

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  • Seamless Integration: Instantly connects with Shopify, WooCommerce, and Magento, making it ideal for brands already on these platforms or seeking a rapid, no-code launch.
  • Vendor Experience: Vendors get dedicated dashboards for managing products, inventory, and orders, reducing admin workload and empowering sellers.
  • Automation & Sync: Automates order splitting, shipping label generation, and real-time inventory sync—even across vendor websites for cross-channel selling.
  • Shipping Power: Integrates with over 100 carriers, automates shipping labels, and offers real-time tracking—streamlining fulfillment for multi-region marketplaces.
  • Monetization: Set commissions at multiple levels and automate payouts via Stripe or PayPal, making financial management seamless.
  • Collaboration Ready: Supports both dropshipping and collaborative commerce, enabling curated marketplaces and direct brand partnerships.
  • Pricing & Value: Transparent, affordable plans starting at $49/month, with a 50% startup discount and free trial for risk-free evaluation.
  • User Feedback: Highly rated for ease of use, feature set, and responsive support; praised for helping startups and scaling brands alike.

Made by us, loved by them!

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Which platform should you choose?

Choose Shipturtle if:

✓ You want a marketplace that's easy to launch and integrates natively with Shopify/WooCommerce.


✓ You need powerful automation and excellent value for startups and scaling brands.


✓ You're building curated, multi-brand marketplaces or D2C expansion.


✓ You want collaborative commerce features and extensive shipping integrations.

Choose Sharetribe if:

✓ Sharetribe is a closed ecosystem with basic templates suitable for rental or service marketplaces. It has no support for online mall-type product marketplaces (like Amazon).


✓ It is suitable for small or private vendors with a need to manage 1-20 listings each. Additional features needed by large sellers and brands require extensive customization, contrary to their content resources.


✓ In terms of cost, website features, marketplace features, and scalability, Sharetribe cannot compete with a Shipturtle + Shopify combination.

Ask
us
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Take your online marketplace to the next level with Shipturtle

Ready to launch your marketplace? Shipturtle is here to help you every step of the way. Whether it's marketplace software development, mobile marketplace development, or custom marketplace solutions, we have the expertise to make your project a success.

Let's Build Something Amazing Together!
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