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Launching a C2C multi-vendor marketplace is no longer just a niche solution—it's a revolution redefining retail, driven by:
Today, technology facilitates more trust-building measures, increasing peer-to-peer transactions online.
But how and where do you start as a marketplace owner looking to invest in a C2C business model?
At Shipturtle, we’ve helped build and scale successful C2C online marketplaces for years—check out our customer stories for inspiration! This practical guide is packed with our insights on the C2C marketplace as a business model:
A Consumer-to-Consumer (C2C) marketplace is an e-commerce business model where customers buy and sell products or services directly to each other. Users on such platforms can act as buyers and sellers without intermediaries.
Unlike traditional retail models when centralized businesses sell to consumers (B2C) or businesses sell to other companies (B2B), the C2C platform facilitates centralized exchange between individuals. The best C2C service marketplaces include Airbnb and Uber.
Further, Horizontal marketplace and Vertical marketplace are two distinct categories associated with the C2C model:
C2C and P2P marketplaces allow individual users to create seller profiles, list items or services, and set prices or terms. Buyers browse through listings, communicate with sellers, and complete transactions directly on the platform.
Sometimes, the P2P term is used to emphasize eCommerce businesses that are focused on sharing without money exchanges, while C2C implies a more traditional exchange of value between individuals.
Popular C2C marketplaces often provide secure payment options, genuine user ratings, and quick dispute resolution mechanisms to facilitate trust and reliability for C2C transactions.
For example, Uber can be a C2C marketplace with the platform owner acting as an intermediary and charging a commission for connecting drivers with riders on demand. Whereas, Namma Yatri is a direct-to-driver P2P platform with no intermediary or commissions.
However, this distinction is not always significant, especially since many P2P online marketplace platforms allow free sharing and paid transactions.
Moreover, the future of C2C platforms will likely involve elements of peer-to-peer (P2P) exchange, such as decentralized technologies and reduced reliance on intermediaries. This could lead to more direct and efficient transactions between buyers and sellers, potentially reducing costs and increasing trust.
Our clients have used Shipturtle to build sites for everything from selling pre-loved children's stuff to outdoor gear rentals.
Click to learn more.
C2C marketplaces offer unique value propositions:
You can ensure your C2C multi-vendor marketplace platform stands out from the crowd by leveraging the following core features:
I. Convenience and security measures in C2C e-commerce website
II. Community building and trust features in top C2C site
Click here to learn more about Shipturtle's custom C2C features.
For Users:
For Admin:
Shipturtle is the only multivendor marketplace app on Shopify that provides Consumer-to-Consumer (C2C) marketplace functionality with deep Shopify integration, making it a powerful tool for creating and scaling unique marketplace experiences.
The right C2C marketplace software is necessary to scale your platform and deliver a user-friendly, secure experience. In the following section, we will evaluate the best C2C marketplace software, their features, pricing:
Multi-vendor marketplace builder with extensive features that suit C2C models.
Features:
Pricing: $49 per month, giving full functionality with no revenue split.
Shipturtle is flexible, scalable, and built to enable growth in international C2C marketplaces.
A no-code, beginner-friendly platform for launching peer-to-peer marketplaces quickly.
Features:
Pricing: Starting at $139/month.
Drawback: Limited scalability for large marketplaces.
Compare Sharetribe with Shipturtle here.
A powerful solution for building customizable multi-vendor marketplaces.
Features:
Pricing: One-time license fee starting at $999.
Drawback: High upfront cost compared to SaaS options.
Multi-vertical marketplace software. It has solutions for C2C, hyperlocal marketplaces.
Features:
Custom pricing according to features and scale.
Drawback: Complex setup may require additional technical expertise.
A WordPress-based plugin for building affordable multi-vendor marketplaces.
Features:
Pricing: Starts at $149/year for a single site.
Drawback: Limited flexibility outside the WordPress ecosystem.
There are hardly any platforms to facilitate drag-and-drop C2C marketplace development out-of-box. Even with the most commonly used e-commerce platforms like Shopify or Magento (now Adobe Commerce), you will require a third-party application to build your own C2C marketplace directly.
However, such pre-built platforms enable you to launch your marketplace business idea quicker with lower initial cost and ease of use. They offer scalable solutions via third-party applications to accommodate your platform's future growth and niche requirements.
Building a marketplace on Shopify associated with the right C2C features is the most affordable solution, especially for startups or businesses looking to dominate a specific market in a quick time.
Here's a breakdown of the process:
The rental marketplace can be a lucrative model to tap into the sharing economy and create a new revenue stream.
If you're interested in creating a peer-to-peer platform (where users are both buyers & sellers) for your rental appointments/bookings marketplace model, there are a few things you'll need to consider.
First, you'll need to decide what type of rentals you want to focus on. This could include anything from vacation rentals and event spaces to cars, clothes, furniture, and sporting equipment.
Further, ensure the following core features on your rental platform:
Once you've decided on your niche, you'll need to find an ecommerce marketplace software that allows users to easily list their rentals and book appointments with renters.
Headless development can be a very interesting approach to creating a profitable C2C. It allows you to build a platform without being constrained by a generic cart platform's limitations. It can be in terms of limited options for workflow customization, branding challenges, or the potential for higher costs.
Firstly, headless development separates the front-end user interface (UI) from the back-end data and logic (API). This means the UI can be built using any technology framework (React, Vue.js, etc.) while the back-end API operates independently, providing data and functionalities through secure connections.
You need to decide on the right technology stack for the type of marketplace you want to create from scratch. Simply put, a technology stack is a set of foundational software solutions and tools to run dynamic websites or web applications.
For clarity, the tech stack is classified into two parts: the server-side (or back-end technology stack) and the client-side (or front-end technology stack).
Investing in developing in-house resources or outsourcing to a reputed full-stack digital agency is a natural way forward to create a perfect C2C marketplace from scratch. Alternatively, our support team at Shipturtle can become be your trusted marketplace development partner. Contact us with your requirements to get started!
If you want to close a tech stack for your marketplace, consider Shipturtle:
The consumer-to-consumer marketplace can be lucrative because:
Marketplace businesses promote sustainability by facilitating the reuse and recycling of items. The resale of pre-owned goods reduces the demand for new production, contributing to a more sustainable and environmentally conscious consumption model.
72% of Gen Z surveyed plan to buy or have already bought secondhand clothing.
The C2C market is also for new goods and services. Etsy, the Brooklyn-based e-commerce company specializing in C2C craft supplies, homemade creations, and vintage items generated 2.6 billion U.S. dollars in 2022.
Moreover, the C2C market is booming with global e-commerce penetration crossing more than 50% of global retail sales by 2025. This makes it a potentially very good time to launch your platform.
The cost of building a web-based C2C platform that allows consumers to discover products and services and transact directly (without established business intermediaries) can vary significantly based on:
Read this blog for an in-depth analysis of the costs involved in building a marketplace website.
Pre-Built Platforms & Plugins
Headless Development
72% prefer to buy pre-loved items
Gen Z surveyed plan to buy or have already bought secondhand clothing. Moreover, the rise of C2C reflects a growing trend towards peer-to-peer exchange and the circular economy.
eBay is one of the pioneers in the C2C marketplace space, connecting buyers and sellers worldwide. It offers a wide range of products, including new and used items, through auction-style or fixed-price listings. More recently, eBay has been expanding into a B2C model.
OLX is a popular online classifieds platform in India, allowing users to post free ads to buy and sell a wide range of products and services. It covers categories such as electronics, vehicles, real estate, and more.
Amazon’s C2C model differs significantly from dedicated C2C marketplace platforms. The inclusion of individual sellers and programs like Amazon Handmade does introduce elements of C2C interactions within its broader marketplace. However, the core functionality of the Amazon marketplace remains rooted in B2C and B2B transactions.
Craigslist also operates in various regions, providing a marketplace for consumers to connect and post classified advertisements for jobs, housing, goods, and services.
Shopee is a leading e-commerce marketplace platform operating in Southeast Asia and Taiwan. It started as a Shopee C2C marketplace and later evolved into a hybrid marketplace. It offers three seller programs: Shopee Marketplace (C2C), Shopee Mall and Shopee Supermarket (both B2C).
Integrated with the Facebook platform, Marketplace on Facebook allows users to buy and sell items locally. It leverages the social network for user verification and communication.
Depop marketplace focuses on the fashion and lifestyle community. It combines social media features with e-commerce, enabling users to discover and buy unique items.
A hybrid marketplace offering a mix of curated vintage and handmade goods alongside traditional ecommerce items, Bonanza attracts collectors and artisans alike.
Etsy is a leading online marketplace for handmade, vintage, and unique goods. Sellers can set up their own shops to showcase and sell their handmade creations.
ArtFire is a marketplace for handmade, vintage, and craft supplies. It provides a platform for artisans to sell their creations directly to buyers.
Zillow is a real estate marketplace that provides information on homes, apartments, and mortgages. It allows users to buy, sell, and rent properties.
QuickrHomes is a specialized segment of Quikr focused on real estate. Users can find and list properties for rent or sale, covering residential and commercial spaces.
BikeWale is a platform for buying and selling new and used motorcycles. Users can explore a wide range of bikes, compare makes, and models, and connect with sellers for transactions.
Spinny is an online marketplace for buying and selling new and used cars. It is unique as it facilitates online auctions for seller’s used cars to local used car dealers or individual customers. This creates a hybrid model involving C2B and C2C transactions.
Sulekha is a local service and C2C marketplace where users can find services ranging from home improvement to events and education. It connects service providers with service seekers.
Fiverr is a global online peer-to-peer service marketplace. It covers a wide range of categories, including graphic design, writing, programming, and more.
Click here to go through the list of global C2C marketplace websites created using Shipturtle on Shopify.
Creating your own C2C marketplace requires careful planning. It is all typically about balancing user experience with operational efficiency. Here’s a summary of best practices that ensured the success of these C2C marketplace listed above:
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Manav is a content curator and consultant at Shipturtle, with expertise in translating complex concepts into clear, everyday business language. He is a graduate engineer with well-read opinions that empower readers with actionable insights.
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