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Which marketplace platform is right for you in 2025?

Shipturtle vs Syncio

The multi-vendor marketplace model is reshaping eCommerce, giving brands and entrepreneurs the tools to scale, diversify, and create new revenue streams. But with so many platforms available, choosing the right one is critical for your marketplace's growth and operational efficiency.

Ready to build your
marketplace success story?

Both Shipturtle and Syncio are robust, modern solutions for building and scaling a multi-vendor marketplace. The best choice depends on your business model, technical resources, and growth ambitions.

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✓30-minute strategy session
✓Platform recommendation
✓Custom roadmap

Feature-by-Feature
comparison

Both platforms empower businesses to launch, manage, and scale multi-vendor marketplaces with ease. However, differences in integration, automation, pricing, and user experience can have a significant impact on your business.

FeatureShipturtleSyncio

Getting Started

A mature multi-vendor marketplace solution

‍

  • Shipturtle is a full-stack tool to build multi-vendor B2C/B2B/C2C marketplaces, white labeled, offering monthly updates and full backup on leading cart platforms like Shopify & Woocommerce.
  • Shipturtle is built for scale and syncing large vendors with features like vendor connect, bulk listing management, integrated shipping, invoicing, and automatic payouts.
  • Moreover, configurable Vendor dashboards let you work with offline vendors + more connectors like Squarespace and Magento. It comes with out-of-box functionalities to meet complex marketplace functionalities such as bookings, rentals, hyperlocal services, or C2C models.
  • Shipturtle has all the capabilities to become the next Amazon Seller Central.

Powerful synchronization but what more?

‍

  • Primarily for inventory management across different stores.
  • While they have comprehensive integrations for Shopify, it is severely limiting/non-existent to do business with vendors on other carts like Magento, Squarespace, and Woocommerce.
  • When you think of a marketplace plugin, you refer to Amazon Seller Central. However, Syncio marketplace is a misnomer as it lacks essential workflows like onboarding, vendor control, etc.
  • Syncio offers limited merchant control, making it unsuitable for small sellers or businesses requiring advanced features. Moreover, the lack of vendor dashboards makes it unsuitable to work with vendors who do not have their own websites.
  • Further, its focus on inventory synchronization restricts its capabilities for handling complex marketplace functionalities such as bookings, rentals, hyperlocal services, or C2C models.

Vendor Management

Empowering vendors with self-service tools

‍

  • Extremely powerful Vendor management dashboard comprising of Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.
  • The VENDOR CONNECT feature gives Marketplaces a two-way ability to sync with the vendor's feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their OMS, and listings are updated automatically.

Store-based approach

‍

  • Syncio primarily focuses on inventory and product synchronization between stores rather than comprehensive vendor management.
  • While it doesn't offer dedicated vendor dashboards or tools like Shipturtle, Syncio can be adapted to manage vendors to a certain extent through its store connection features.

Product Management

Comprehensive product management for scalability

‍

  • Vendors can tailor product fields, create single or bulk listings, and utilize templates for consistency.
  • Automatic inventory updates and quick edit options enhance efficiency.
  • Approval flows maintain quality control. Support for product variants, mandatory fields, and private label products.
  • Subscription and booking product options.

Basic attribute sync

‍

  • Allows for real-time syncing of product attributes like title, description, images, tags, and more between source and destination stores.
  • Offers options to hide or show synced products on the destination store.
  • Can sync product variants, including price, inventory, and other attributes.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order Management

End-to-end order and shipping management

‍

  • Shipturtle offers extensive features for customizing checkout, order management, and shipping.
  • Complete Automation, and integrations with order management systems and shipping services. Shipment tracking, invoicing, pickup facility, and returns management.
  • Detailed change logs at Order and Product levels offer traceability.
  • Comprehensive invoicing and taxation functionalities, catering to both marketplaces and drop shippers.

Basic order forwarding and status updates

‍

  • Syncio is not designed as a comprehensive order management solution.
  • Syncio can automatically forward orders placed on the destination store to the source store for fulfillment.
  • After the source store fulfills the order, Syncio can update the order status and tracking information on the destination store.
  • However, Syncio does not push payments or sync shipping settings between stores.
  • Syncio's limitations extend to vendors without shipping capabilities, hindering its suitability for smaller businesses.

Payout Management

Four level commission

‍

  • Any payment gateway can be used on the website giving the ability to choose and negotiate costs.
  • Payouts via Stripe and Paypal.
  • Robust rules-based engine where the commission can be set based on product, vendor, category, or globally. Flexibility to treat product price, taxes, shipping, and discounts separately.
  • The payout can be controlled to factor in delivery, returns, and refunds.

Two level commission

‍

  • Payouts can be activated only by the destination store on Shopify.
  • You can set commission on two levels only: store and product level.
  • Syncio will automatically calculate and distribute revenue based on predefined percentages for each store involved in an order.
  • Further, Syncio lacks integrated invoicing and taxation features, crucial for compliance and financial management.

Pricing

One-stop shop multi-vendor solution

‍

  • Shipturtle charges $88 per month on its enterprise plan and allows upto 10,000 product sync.
  • Add another $15 - $30 for advanced Vendor Store Sync features.
  • Shipturtle offers a comprehensive suite of tools for managing a diverse vendor base.
  • Within the same monthly plan, Shipturtle offers modules out-of-box to sync stores & create a fully-fledged multi-vendor marketplace.

Pricing vs value delivered

‍

  • Syncio charges $129 per month on their enterprise tier plan. It only allows upto to 10,000 products to sync.
  • The Destination store pays the subscription fee, while the Source store runs on a free plan.
  • Syncio is more expensive. The vendor limitations significantly restrict its applicability to various marketplace models & hinder its ability to accommodate a wide range of sellers.

In A Nutshell

  • Covers all essential aspects of marketplace operations.
  • Handles a large number of vendors and products.
  • Provides robust tools for vendor onboarding and management.
  • Offers flexibility to tailor the marketplace to specific business needs.
  • Connects with various payment gateways, shipping carriers, and other tools.
  • Popular Shopify app trusted by 10,000+ merchants.
  • Users love the UI/UX of Syncio.
  • Syncio should be categorized as a store-to-store inventory synchronization tool rather than a comprehensive marketplace platform.
  • Lacks comprehensive vendor management and marketplace features.

Features

Shipturtle

Nautical Commerce

Platform Integration

Plug-and-play with Shopify, WooCommerce, Magento. Vendor site sync and APIs for custom needs.

API-first and headless. Ideal for custom integrations and developer teams.

Setup & Onboarding

No-code setup and vendor self-onboarding. Launch in hours with minimal friction.

No-code builder available; deeper configurations may need technical support.

Vendor Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order & Inventory Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.

Shipping & Fulfillment

200+ carrier integrations, label automation, and zone-based logic.

Core functionality included; fewer integrations and shipping automation.

Commissions & Payouts

Flexible commission settings with automated Stripe/PayPal payouts.

Advanced logic possible, but setup can be time-consuming without tech help.

Scalability & Flexibility

Built to scale for global D2C, B2B, or hybrid marketplaces. Minimal dev dependency.

Highly scalable for enterprise-level use cases with strong technical teams.

Support & Community

Live chat, Whatsapp support, weekly product updates, and detailed documentation

Email/ticket-based support; smaller support community.

Pricing & Value

Starts at $49/month with transparent pricing and startup discounts of 50%

Starts at $59/month, but enterprise plans can go above $1500/month.

Shipturtle:fast, flexible,
and built for growth

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fastFlexibleImage
  • •
    Seamless Integration: Instantly connects with Shopify, WooCommerce, and Magento, making it ideal for brands already on these platforms or seeking a rapid, no-code launch.
  • •
    Vendor Experience: Vendors get dedicated dashboards for managing products, inventory, and orders, reducing admin workload and empowering sellers.
  • •
    Automation & Sync: Automates order splitting, shipping label generation, and real-time inventory sync—even across vendor websites for cross-channel selling.
  • •
    Shipping Power: Integrates with over 100 carriers, automates shipping labels, and offers real-time tracking—streamlining fulfillment for multi-region marketplaces.
  • •
    Monetization: Set commissions at multiple levels and automate payouts via Stripe or PayPal, making financial management seamless.
  • •
    Collaboration Ready: Supports both dropshipping and collaborative commerce, enabling curated marketplaces and direct brand partnerships.
  • •
    Pricing & Value: Transparent, affordable plans starting at $49/month, with a 50% startup discount and free trial for risk-free evaluation.
  • •
    User Feedback: Highly rated for ease of use, feature set, and responsive support; praised for helping startups and scaling brands alike.

Made by us, loved by them!

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Connie Xu

Connie Xu

Fur Elise Pets
Capterra Rating
5 Star Rating

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Connie Xu

Connie Xu

Fur Elise Pets
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Which platform should you choose?

Choose Shipturtle if:

Shipturtle is a full-stack Marketplace app integrating with leading e-commerce platforms like Shopify & Woocommerce. It is fast, user-friendly, and cost-effective with a typical launch time under 2 days.

B2C, C2C, and B2B marketplaces have access to various out-of-the-box configurations for shipping, calendar booking and subscriptions.

Shipturtle’s key strength is vendor dashboards designed for scale and complete automation. Vendors get the ability to Sync their software feeds, manage Products, fulfill Orders, and receive Payouts across 1000s of transactions in minutes.

Choose Syncio if:

Syncio is great at syncing inventories across two stores. In case you are looking for a Marketplace solution – it will limit your scope.

Syncio lacks Vendor dashboards – which limits a marketplace to work with only vendors having a Shopify or Woocommerce store. Syncio operates on a straightforward concept of Source Store and Destination Store, facilitating the connection and data flow between these stores.

Syncio also lacks 100s of workflows, for example, customizing checkout, product reviews, onboarding vendors, shipping, returns, buyer-vendor chat, calendar bookings, subscriptions, and custom fields.

Ask
us
anything

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Take your online marketplace to the next level with Shipturtle

Ready to launch your marketplace? Shipturtle is here to help you every step of the way. Whether it's marketplace software development, mobile marketplace development, or custom marketplace solutions, we have the expertise to make your project a success.

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