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Which marketplace platform is right for you in 2025?

Shipturtle vs Carro

The multi-vendor marketplace model is reshaping eCommerce, giving brands and entrepreneurs the tools to scale, diversify, and create new revenue streams. But with so many platforms available, choosing the right one is critical for your marketplace's growth and operational efficiency.

Ready to build your
marketplace success story?

Both Shipturtle and Carro are robust, modern solutions for building and scaling a multi-vendor marketplace. The best choice depends on your business model, technical resources, and growth ambitions.

30-minute strategy session
Platform recommendation
Custom roadmap

Feature-by-Feature
comparison

Both platforms empower businesses to launch, manage, and scale multi-vendor marketplaces with ease. However, differences in integration, automation, pricing, and user experience can have a significant impact on your business.

FeatureShipturtleCarro

Platform Overview

  • You can leverage Shipturtle’s comprehensive multivendor platform to accommodate like-minded brands on Shopify, WooCommerce, Magento, Squarespace, Amazon, Etsy +++ , and even offline channels.
  • Shipturtle is the leading multivendor marketplace solution on ecommerce carts like Shopify, Woocommerce powering 1000+ dropshippers.
  • Additionally, the demo option allows you to fully understand the platform before you begin, ensuring you’re prepared to optimize your e-commerce strategy.
  • Carro serves as a U.S.-centric solution designed for retailers who are looking to form brand partnerships. Even though they claim to work on various carts, you can only work within the Shopify ecosystem. Moreover, you can't work with offline brands.
  • While it offers curated partnerships through its directory, it limits your potential for international expansion and only supports Shopify users.
  • This restriction could hinder your growth if you're planning to scale your business globally.

Business Suitability

  • Carro facilitates only retailer-to-supplier outreach, leaving no scope for supplier to express interest in collaborating with retailers.
  • Carro is suitable only for a classic Product dropshipping model.

Service Region

  • You can operate your store globally, as Shipturtle supports brand partnerships in over 50 countries with multi-currency currency support, enabling borderless e-commerce.
  • You are restricted to Shopify stores transacting in USD and located within the Stripe approved 46 countries.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Store Eligibility

  • Open to retailers and suppliers across Shopify, WooCommerce, BigCommerce, Magento, Squarepade, Wix and offline, providing flexibility for diverse business models.
  • Carro’s sourcing network is limited to Shopify stores, which might restrict your customer base and partnerships.
  • This strict eligibility limits access to smaller or newer stores and non-Shopify platforms.
  • You are not allowed to list brand partnered products on any external marketplaces like Alibaba, Amazon, Craigslist, eBay, Etsy, Google, Houzz, Newegg, OfferUp, Overstock, Rakuten, or Walmart.

Payouts

  • As a merchant, you will manage payouts using Stripe, PayPal, and Razorpay integrations out of the box.
  • You have control over SKU-specific pricing, percentage markups, and currency conversions for international trade.
  • The platform automates invoice creation, ensuring smooth payouts and accurate accounting for your dropship orders.
  • As a merchant, you will enjoy seamless handling of the entire payment flow through Stripe, requiring minimal involvement on your part.
  • Both you and your partners receive instant payouts, allowing for quick access to funds.

Platform Cost

  • You pay a flat fee of $200/month with no revenue cuts, providing you with predictable costs as your business grows.
  • Carro’s pricing starts from a Free plan to the Build plan at $119/month and Scale plan at $239/month.
  • Additionally, Carro charges 5-10% of every sale, making it a pay-as-you-grow model.
  • With a tiered pricing structure, Carro’s cost increases with order volume, making scaling more expensive for larger businesses.

Customer Support

  • Extensive onboarding support and 14-day free trial to ensure you get the best from the platform.

  • The platform only offer demos on Enterprise plans, which can often leave you dependent on influencers for insights.

Platform Capabilities

  • You’ll have access to over 200 global carrier integrations that provide live rates and flexible shipping policies, ensuring transparency for your customers at checkout.
  • You can fulfill digital goods/services or subscription products through Brand Partnerships on Shipturtle.
  • Shipping options are confined to Flat Fee, which could lead to customers paying double for shipping, ultimately hurting your conversion rates.
  • You won't be able to fulfill digital goods or services through Carro. Additionally, Carro does not provide subscription products via Brand Partnerships.
  • Further, your customers cannot purchase multiple items at once. You will have to place separate orders, which can complicate their buying process.

Features

Shipturtle

Nautical Commerce


Platform Integration

Plug-and-play with Shopify, WooCommerce, Magento. Vendor site sync and APIs for custom needs.

API-first and headless. Ideal for custom integrations and developer teams.


Setup & Onboarding

No-code setup and vendor self-onboarding. Launch in hours with minimal friction.

No-code builder available; deeper configurations may need technical support.


Vendor Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.


Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order & Inventory Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.


Shipping & Fulfillment

200+ carrier integrations, label automation, and zone-based logic.

Core functionality included; fewer integrations and shipping automation.


Commissions & Payouts

Flexible commission settings with automated Stripe/PayPal payouts.

Advanced logic possible, but setup can be time-consuming without tech help.


Scalability & Flexibility

Built to scale for global D2C, B2B, or hybrid marketplaces. Minimal dev dependency.

Highly scalable for enterprise-level use cases with strong technical teams.


Support & Community

Live chat, Whatsapp support, weekly product updates, and detailed documentation

Email/ticket-based support; smaller support community.


Pricing & Value

Starts at $49/month with transparent pricing and startup discounts of 50%

Starts at $59/month, but enterprise plans can go above $1500/month.


Shipturtle:fast, flexible,
and built for growth

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  • Seamless Integration: Instantly connects with Shopify, WooCommerce, and Magento, making it ideal for brands already on these platforms or seeking a rapid, no-code launch.
  • Vendor Experience: Vendors get dedicated dashboards for managing products, inventory, and orders, reducing admin workload and empowering sellers.
  • Automation & Sync: Automates order splitting, shipping label generation, and real-time inventory sync—even across vendor websites for cross-channel selling.
  • Shipping Power: Integrates with over 100 carriers, automates shipping labels, and offers real-time tracking—streamlining fulfillment for multi-region marketplaces.
  • Monetization: Set commissions at multiple levels and automate payouts via Stripe or PayPal, making financial management seamless.
  • Collaboration Ready: Supports both dropshipping and collaborative commerce, enabling curated marketplaces and direct brand partnerships.
  • Pricing & Value: Transparent, affordable plans starting at $49/month, with a 50% startup discount and free trial for risk-free evaluation.
  • User Feedback: Highly rated for ease of use, feature set, and responsive support; praised for helping startups and scaling brands alike.

Made by us, loved by them!

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

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