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Which marketplace platform is right for you in 2025?

Shipturtle vs Puppet Vendors

The multi-vendor marketplace model is reshaping eCommerce, giving brands and entrepreneurs the tools to scale, diversify, and create new revenue streams. But with so many platforms available, choosing the right one is critical for your marketplace's growth and operational efficiency.

Ready to build your
marketplace success story?

Both Shipturtle and Puppet Vendors are robust, modern solutions for building and scaling a multi-vendor marketplace. The best choice depends on your business model, technical resources, and growth ambitions.

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✓30-minute strategy session
✓Platform recommendation
✓Custom roadmap

Feature-by-Feature
comparison

Both platforms empower businesses to launch, manage, and scale multi-vendor marketplaces with ease. However, differences in integration, automation, pricing, and user experience can have a significant impact on your business.

FeatureShipturtlePuppet Vendors

Popularity

  • Unique B2C/C2C Modules with rental, service and product use cases.
  • Comprehensive order automation and 200+ shipping integrations.
  • Manage bulk actions: products, inventory, and orders easily.
  • Monitor user activity and manage payouts effectively.
  • Seamlessly connect to Shopify ecosystem.
  • More reviews on Shopify but limited multivendor functionality.
  • Lacks essential features like product templates and subscriptions.
  • Allows push notifications and staff account management options,
  • Provides vendor reminder features and merchant-vendor chat options.
  • Offers staff account management options.
  • Only offers support for product marketplaces.

‍

Website Interface

  • Super fast with the latest design principles.
  • Designed for ease of use with a highly intuitive interface.
  • Can be installed as a PWA app for vendors, ensuring on-the-go management.
  • 'Vanilla' interface! Plus, 502 gateway error persists.
  • No dedicated mobile app limits its accessibility for vendors.
  • Offers whitelabel customization but the implementation is not as seamless as Shipturtle.

Product Management

  • Vendors can tailor product fields, create single or bulk listings & utilize templates for consistency.
  • Automatic inventory updates and quick edit options enhance efficiency.
  • Approval flows maintain quality control+ Support for product variants, custom fields and private label products.
  • Supports digital products, subscriptions and booking products.
  • Standard product management that fails to provide the same level of flexibility and efficiency as Shipturtle.
  • Ability to easily sync with seller websites lacking.
  • Basic product management with custom product fields, variants, and single product listings.
  • No bulk product management or quick-edit options, which could be limiting for large-scale marketplaces.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order Management

  • Connect to 200+ shippers worldwide.
  • Let vendors set their own shipping rules.
  • Know where your order is at every step: Confirmed, In-transit or Delivered.
  • Customers can initiate returns directly.
  • Supports custom invoicing and return management.

‍

  • Not suited for product marketplaces with complex shipping and OMS needs.
  • Limits order sync to 250 at a time. Forces vendors to track orders manually, leading to chaos.
  • We find it strange! Pretty sure, larger marketplaces will find it annoying too.
  • Lacks essential features like bulk processing and automation.
  • Better communication features (reminders, chat) for vendor fulfillment but that's not core!

‍

Security, Scalability, and Support

  • Grow without limits with strong data security framework.
  • Manage user access and track changes with granular controls.
  • Open APIs allow you to integrate with other systems seamlessly.
  • Get help from our dedicated team 24/7

‍

  • Basic security features like access control and data security:
  • But lacks advanced change logs and tracking.
  • Limited scalability with performance challenges.
  • Handling bulk product listings and large datasets is an issue.

‍

Vendor Management

  • Manage vendors, track analytics, and communicate easily.
  • Sync with vendors on popular platforms like Shopify, Woocommerce, Magento, Squarespace, Amazon, etc.
  • Avoid overselling and underselling with instant sync and boost revenue by 5-10%.
  • Ensure accurate inventory and financial records.
  • 4-level vendor permissions and track performance.

‍

  • Top vendor management features include vendor permissions, staff account management, and reminder tools for vendor coordination.
  • Lacks automation in vendor onboarding and inventory management.
  • Most customizations are possible only on a global level.

‍

Payout Management

  • Integrate with any payment gateway.
  • Payouts to vendors via Stripe, PayPal, Razorpay out-of-box
  • Set commissions based on Product, Vendor, Category, or Global.
  • Manage payouts based on product, taxes, shipping, discounts, nd more.
  • Support both online and offline transactions.

‍

  • Offers only basic payment integrations and offline tracking.
  • Lack of a clear flow of payments basis delivery and returns rule.
  • Vendors may struggle to keep track of what they're owed.

‍

Pricing

  • Top tier plan at $179 per month (estimated for a marketplace receiving 5000 orders).
  • Guaranteed to go live within 2 days using out-of-the-box configurations.
  • Live chat assistance and a very knowledgeable team assist for scaling a marketplace, unrelated to the app!

‍

  • Puppet Vendors' actual costs are much higher than advertised.
  • Consider their base price of USD 19 per month, the actual running costs typically reach around USD 127 per month, as additional features and support are often required.
  • Customers switching to Shipturtle save up to 50%.

‍

Features

Shipturtle

Nautical Commerce

Platform Integration

Plug-and-play with Shopify, WooCommerce, Magento. Vendor site sync and APIs for custom needs.

API-first and headless. Ideal for custom integrations and developer teams.

Setup & Onboarding

No-code setup and vendor self-onboarding. Launch in hours with minimal friction.

No-code builder available; deeper configurations may need technical support.

Vendor Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.

Why Shipturtle + Shopify is the winning combination

Effortless, No-Code Launch

Effortless, No-Code Launch

Go live in hours with drag-and-drop tools—no technical skills needed.

Massive App Ecosystem

Massive App Ecosystem

Access 10,000+ Shopify plugins and global network of experts.

Secure & Reliable Hosting

Secure & Reliable Hosting

Shopify manages hosting, security, and compliance automatically.

Unified Vendor & Admin Dashboards

Unified Vendor & Admin Dashboards

Shipturtle leverages Shopify's intuitive interface, so both vendors and admins can easily manage products, orders, and payouts.

Optimized for Conversions

Optimized for Conversions

Proven high-converting checkout, fast loading, built-in trust signals.

24/7 Global Support

24/7 Global Support

Round-the-clock support from both Shopify and Shipturtle teams.

Seamless Customer Journey

Seamless Customer Journey

Intuitive, mobile-optimized storefronts and checkout experience.

High-Converting Checkout Experience

High-Converting Checkout Experience

Shopify's checkout is fast, mobile-optimized, and secure, helping boost conversions and customer satisfaction.

Order & Inventory Management

Dedicated vendor portals with product, pricing, and shipping control. Supports self-service.

Solid tools but more reliance on API-based configuration for advanced workflows.

Shipping & Fulfillment

200+ carrier integrations, label automation, and zone-based logic.

Core functionality included; fewer integrations and shipping automation.

Commissions & Payouts

Flexible commission settings with automated Stripe/PayPal payouts.

Advanced logic possible, but setup can be time-consuming without tech help.

Scalability & Flexibility

Built to scale for global D2C, B2B, or hybrid marketplaces. Minimal dev dependency.

Highly scalable for enterprise-level use cases with strong technical teams.

Support & Community

Live chat, Whatsapp support, weekly product updates, and detailed documentation

Email/ticket-based support; smaller support community.

Pricing & Value

Starts at $49/month with transparent pricing and startup discounts of 50%

Starts at $59/month, but enterprise plans can go above $1500/month.

Shipturtle:fast, flexible,
and built for growth

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fastFlexibleImage
  • •
    Seamless Integration: Instantly connects with Shopify, WooCommerce, and Magento, making it ideal for brands already on these platforms or seeking a rapid, no-code launch.
  • •
    Vendor Experience: Vendors get dedicated dashboards for managing products, inventory, and orders, reducing admin workload and empowering sellers.
  • •
    Automation & Sync: Automates order splitting, shipping label generation, and real-time inventory sync—even across vendor websites for cross-channel selling.
  • •
    Shipping Power: Integrates with over 100 carriers, automates shipping labels, and offers real-time tracking—streamlining fulfillment for multi-region marketplaces.
  • •
    Monetization: Set commissions at multiple levels and automate payouts via Stripe or PayPal, making financial management seamless.
  • •
    Collaboration Ready: Supports both dropshipping and collaborative commerce, enabling curated marketplaces and direct brand partnerships.
  • •
    Pricing & Value: Transparent, affordable plans starting at $49/month, with a 50% startup discount and free trial for risk-free evaluation.
  • •
    User Feedback: Highly rated for ease of use, feature set, and responsive support; praised for helping startups and scaling brands alike.

Made by us, loved by them!

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Connie Xu

Connie Xu

Fur Elise Pets
Capterra Rating
5 Star Rating

My only regret is not finding Shipturtle sooner

We recently onboarded with Shipturtle, and my only regret is not finding them sooner! We had previously tried other multi-vendor service providers, but they were a complete disappointment. In contrast, working with Shipturtle over the past month has made my job significantly easier. It took me a little time to understand the app’s functionality—not because it was complex, but simply because I hadn’t gone through the provided reading material. Once I did, everything became much clearer. Their robust support service and AI chatbot are also game-changers, helping to resolve most queries effortlessly. If you're planning to build a multi-vendor marketplace, look no further—Shipturtle is the way to go!

Yash Nathvani

Yash Nathvani

Covera
Capterra Rating
5 Star Rating

Simple, clean, and easy to use

Simple, clean, and easy to use. There were issues at the start but I expect them with anybody trying to launch a new app/new features. Overall it solves for what they stand for.

Nikhil

Nikhil

Capterra Rating
5 Star Rating

customer service is very responsive

"... ShipTurtle worked with me to determine and create custom solutions for my business and was upfront about any associated costs... their customer service is very responsive... the integrations and automatic shipping tracking functionalities are incredibly convenient and useful... "

Britney Gibilisco

Britney Gibilisco

Localee
Capterra Rating
5 Star Rating

auto sync of my vendors' inventory

"... I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution offered... I required automatic synchronization of my vendors' inventory (and product prices) with mine... Shipturtle developed an efficient solution for this …“

Tuomo Juvonen

Tuomo Juvonen

Sasskistore
Capterra Rating
5 Star Rating

solution to cater all shipping needs

"Shipturtle is more than just a shipping tool; it's a comprehensive solution that caters to all shipping needs. Its ability to work with aggregators while offering unique features like COD reconciliation is unmatched. The efficiency and cost savings it brings to the table are phenomenal."

Darshana Dahiya

Darshana Dahiya

Leheriya
Capterra Rating
5 Star Rating

Shipturtle is pretty straightforward

Just found Shipturtle and already excited by the prospect of using it long-term! This has opened a new realm of possibilities for my business and it is pretty straightforward and easy to use so far.

Connie Xu

Connie Xu

Fur Elise Pets
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

Quick and easy platform to use

They have helped me run my rental C2C marketplace and allowed constants chats with the team to get new development features. Quick and easy platform to use

Luke Taskiran

Luke Taskiran

Subletsy
Capterra Rating
5 Star Rating

Absolutely love the features and support

I am running a multi vendor marketplace for creative hand crafted products using Shipturtle. Absolutely love the features, flexibility and support provided by the team during and after onboarding. It allows us to onboard new designers who list their products on our site, and it handles orders and commissions for them in a seamless manner.

Tanmay Shah

Tanmay Shah

Capterra Rating
5 Star Rating

professional and always willing to help

"The team at ShipTurtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Jonathan Patterson

Jonathan Patterson

PRX Market
Capterra Rating
5 Star Rating

C2C and Small Vendor Solution

"... I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I was starting completely from scratch... I launched my business last month... They have gone above and beyond to help me succeed..."

Nicole DeBoom

Nicole DeBoom

eNDe Project
Capterra Rating
5 Star Rating

The team at Shipturtle is professional

"The team at Shipturtle is professional and always willing to help when I need it. They have done a lot of custom work for me, and broke my expectations for their custom capabilities. I would recommend their platform over all other marketplace apps on Shopify. Lastly, their customer service team deserves 5 stars."

Snehal Burhade

Snehal Burhade

Ecolo.Store
Capterra Rating
5 Star Rating

convert your store into a marketplace

The Shipturtle team have created a great platform to help convert your store into a marketplace. There's a lot of tricky decisions through implementation and they've been responsive and really helpful to us at ArtisanBox to get up and running.

Simon Cliffe

Simon Cliffe

ArtisanBox
Capterra Rating
5 Star Rating

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