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What is a Multi Vendor Marketplace Platform?A multi-vendor eCommerce platform connects multiple sellers with customers. Imagine a virtual shopping mall where various stores showcase their products under one roof. Here's a breakdown of the key aspects:
It is worth noting that US retail marketplace eCommerce sales will reach $603.20 billion in 2027, representing about 35% of total retail eCommerce sales.
Moreover, it indicates the time is ripe to invest in creating your eCommerce marketplace platform or even converting your single-brand online store into a multivendor marketplace.
In this article, we will learn about the various examples of the best multi vendor marketplace platforms to get inspired and understand how to start a multi vendor marketplace like Amazon or eBay on your own.
Shipturtle is trusted by over 1000+ C2C / B2B / B2C marketplaces and D2C brands across the continents. Check out top 19 marketplaces on Shopify powered by Shipturtle.
The brilliance of Shopify in managing single-vendor brand stores is common knowledge. But the coming of multi-vendor marketplace software like Shipturtle, Webkul, Onport, Garnet marketplaces, and others have simplified converting Shopify shops into a fully functioning marketplace website.
Among the top picks is Shipturtle. It is a popular multi-vendor marketplace on the Shopify app store. Shipturtle creates a marketplace that invites sellers, customizes vendor dashboards, allows easy product listings, helps boost conversions, and increases average order value—all without holding inventory or risk.
This multi-vendor marketplace app is highly configurable, code-free, and packed with features and has support for over 50 countries, including the US, Canada, and Australia.
F&B online marketplaces
Apparel & retail marketplaces
C2C/Horizontal marketplaces
Sustainable marketplaces
Service marketplaces
Most used features of Shipturtle
Most used features of Shipturtle
Most used features of Shipturtle
The significance of a multi-vendor eCommerce website is manyfold:
Website: Fumba Store
Country of operation: Tanzania
Fumba is a Zanzibar online marketplace built with Shipturtle that allows consumers to buy a wide range of products from multiple sellers. It is an innovative marketplace offering a seamless customer shopping experience.
Marketplace features powered by Shipturtle:
Website: Vegan Dukan
Country of operation: India
Vegan Dukan is an India-based e-commerce marketplace platform running with Shipturtle solutions built on a Shopify multivendor app that offers a wide range of exclusively vegan products from multiple sellers and vendor stores. It emphasizes providing sustainable vegan products with eco-friendly and recyclable packaging options. Their goal is to promote a greener and cleaner planet as a whole.
Marketplace features powered by Shipturtle:
The State Plate, Gabbar farms, and VeganDukan are some of the other F&B marketplace platforms that use Shipturtle solutions built on the Shopify app store.
Website: Cartlon London
Country of operation: India
Carlton London is a lifestyle brand that sells fashionable products like clothes, handbags, wallets, shoes, jewelry, and accessories. They are a perfect e-commerce store built using the Shipturtle platform.
Marketplace features powered by Shipturtle:
Website: Nirvana
Country of operation: Philippines
Nirvana is a popular multivendor marketplace platform in the Philippines. It is a great place for clothing choices. The marketplace is based on the "ukay-ukay" culture in the Philippines that brings sustainability, simplicity, affordability products, and a seamless shopping experience.
Marketplace features powered by Shipturtle:
Website: Sasski
Country of operation: Estonia
Sasski is an online marketplace platform built on Shopify using Shipturtle solutions. It is a leading international fashion hub. They connect fashion designers with buyers from around the world in a single platform.
The Sasski platform provides a virtual space where emerging fashion designers can showcase and sell their extraordinary creations directly to consumers from across the globe.
Marketplace features powered by Shipturtle:
“… My business model differs from typical marketplaces as my vendors are globally located. I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution like webkul or onport offered. Shipturtle agreed to help with this customization. Additionally, I required automatic synchronization of my vendors' inventory with mine, along with adjusting their product prices on my store automatically. Shipturtle developed an efficient solution for this, allowing me to manage prices seamlessly…“
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Website: Lokkals
Country of operation: United Kingdom (UK)
It is a UK-based online marketplace in the fashion industry. They sell a host of products in the fashion sector. From women's, and men's lifestyle products to jewelry, home products, arts, and bags, everything is sold on a single platform.
Marketplace features powered by Shipturtle:
JustGolfStuff and Zouk are some other retail marketplace platforms using Shipturtle services built on the Shopify store.
A horizontal marketplace is a fully-fledged marketplace offering a wide variety of products and services. Imagine a giant mall, but instead of physical stores, you have different vendors selling everything from electronics to clothing to furniture, all under one digital roof.
This broad approach attracts a large customer base and allows vendors from many industries to reach a wider audience.
Website: ArtsyVibe
Country of operation: United States of America (USA)
It is a multi-vendor marketplace using simple and elegant website design language. It is primarily focused on selling handicrafts, handmade bags, and accessories. They are more than a marketplace allowing various artisans, designers, creators, and vendors to connect seamlessly on the platforms.
Marketplace features powered by Shipturtle:
Website: Brix + Bailey
Country of operation: United States of America (USA)
Brix + Bailey is a conscious and creative brand specializing in ethically sourced leather bags, accessories, and even watches. Founded by a transatlantic sibling duo (a sister in London and a brother in New York!), the company prioritizes both style and sustainability. They focus on high-quality, long-lasting pieces that are an alternative to fast fashion.
Previously, Brix + Bailey might have faced challenges managing pricing for different regions. Partnership with Shipturtle empowers Brix + Bailey to expand market reach and enhance customer experience.
Shipturtle's marketplace solution offers :
Website: Dusaan
Country of operation: India
Dusaan, a leading online marketplace for home decor in India, has joined forces with Shipturtle to create a seamless shopping experience for its customers. Shipturtle's integration with Shopify has empowered Dusaan to build a multi-vendor platform connecting homeware enthusiasts with a diverse network of marketplace sellers.
Shipturtle's multi vendor marketplace app overcome management hurdles, including:
Website: BrownLiving
Country of operation: India
BrownLiving, India's first plastic-free marketplace, has taken a bold step towards a greener future. Their mission is to offer a curated selection of everyday products that prioritize sustainability, veganism, chemical-free living, and zero-waste practices.
However, building a marketplace with such a unique focus requires a robust technological backbone. That's where the marketplace for Shopify apps like Shipturtle comes in:
Website: Suspire
Country of operation: India
Suspire is a rewarding sustainability online retailer. They focus on offering a wide range of eco-friendly products across various categories including:
They also highlight their commitment to sustainable practices by offering discounts and showcasing brands featured on programs like Shark Tank India.
Shipturtle's Vendor Sync feature acts as the bridge between Suspire and its vendors, offering a breath of fresh air for their operations:
Website: MyBageecha
Country of operation: India
Mybageecha is a multivendor marketplace on the way to promoting green living space. They offer green patch solutions with plants, pots, and decorative green products preferred by nature lovers.
Features:
Shipturtle allows them to work with over 10 shippers at same time to optimize shipping routes, primarily for perishable items.
Website: LocalMakers
Country of operation: Turkey
The marketplace platform is exclusive for people with local talent and skills. It harnesses their skills into benefits for them and consumers. For example, makers create sustainable works inspired by nature, can be guests in the homes of chefs crafting delicious meals from local recipes, and discover artists producing unique pieces.
Features:
Website: WellRabbit
Country of operation: United States of America (USA)
WellRabbit is a marketplace platform that offers good quality natural products and supplements. The platform ensures health and vitality, empowering individuals to thrive in their daily lives. With core values of transparency, excellence in product standards, and exceptional customer support, they have a quality product style language.
Features:
Website: Second Chance Outfitters
Country of operation: India
Second Chance Outfitters is on a mission to revolutionize pre-loved fashion. They provide a platform for individuals in local communities to sell gently used clothing and accessories, fostering a sustainable and circular fashion economy.
However, managing a large community of sellers and ensuring a smooth customer experience requires a robust technological foundation. That's where Shipturtle's C2C (customer-to-customer) modules come in.
Shipturtle's C2C functionalities provide the backbone for Second Chance Outfitters' success:
Check our detailed guide on integrating C2C module for any marketplace here.
Website: Bazaa
Country of operation: Australia
BAZAA is an online marketplace store for handicrafts and old-age artifacts. Their products are where mid-century classics blend with bold brutalist statements, Art Deco designs, and heritage pieces. From French Provincial oak to handwoven kilims from the deserts of Afghanistan, speaks about their luxury handmade products.
Marketplace features powered by Shipturtle:
Shipturtle integrated "Make an Offer" feature that embeds into customer-vendor live chat feature - for sellers to accept or reject. Additionally, we helped them set up options for local pickup and shipping...
- Sharad kabra, founder
Website: Localee
Country of operation: United States of America (USA)
Localee is a marketplace whose main goal is to support local entrepreneurs and artisans. They bring a community of like-minded people for creativity and craftsmanship in the products sold. They provide a shared marketplace, empower these makers, and offer you the convenience of discovering and shopping for local goods directly from them.
Marketplace features powered by Shipturtle:
Website: All Stars Design
Country of operation: United States of America (USA)
All Stars Design, a creative powerhouse specializing in digital design assets, has taken its business to the next level with Shipturtle's digital product management features.
Shipturtle's digital product management features provide All Stars Design with the tools they need to streamline their online business:
Website: Hunt & Fish Club
Country of operation: United States of America (USA)
Hunt & Fish Club, a premier destination for outdoor enthusiasts, has reeled in a new wave of success with Shipturtle's booking and reservation module.
Shipturtle's booking and reservation module has transformed the way Hunt & Fish Club operates:
Website: PYVIT
Country of operation: United States of America (USA)
PYVIT is a unique global commerce platform that connects shoppers, brands, content creators, and influencers.
Influencers and content creators can use PYVIT to unlock their full earning potential and reach audiences in over 50 countries. Here's how:
Shipturtle's custom shipping solutions have empowered PYVIT through:
Here are a few tips to start your multi vendor marketplace business:
Further, here are the examples of the 15 best multi-vendor websites to get inspired from:
Established Year - 2006
Origin - United States
Marketplace Website - Etsy India - Shop for handmade, vintage, custom, and unique gifts for everyone
Established Year - 1997
Origin - Japan
Marketplace Website - Rakuten Group, Inc.
Established Year - 2013
Origin - United States
Marketplace Website - DoorDash Food Delivery & Takeout - From Restaurants Near You
Established Year - 2008
Origin - United States
Marketplace Website - Airbnb | Holiday rentals, cabins, beach houses & more
Established Year - 2011
Origin - United States
Marketplace Website - Postmates: Food Delivery, Groceries, Alcohol - Anything from Anywhere
Established Year - 2012
Origin - United States
Marketplace Website - Instacart | Grocery Delivery or Pickup from Local Stores Near You
Established Year - 1996
Origin - South Korea
Marketplace Website - ECPlaza - Connect with Global Manufacturers, Suppliers & Buyers
Established Year - 2006
Origin - United States
Marketplace Website - Global B2B Marketplace for Worldwide Manufacturers and Whole Suppliers | International Portal for Export & Import to Trade Online – eWorldTrade
Established Year - 2004
Origin - China
Marketplace Website - DHgate - Buy China Wholesale Products Online Shopping from China Suppliers.
Established Year - 2017
Origin - United States
Marketplace Website - A B2B Marketplace To Find Top Agencies | Jun 2024 | DesignRush
eBay is an American multi-vendor marketplace platform. It is considered one of the oldest marketplace platforms in the world. eBay allows individuals, sellers, and businesses to buy and sell on the platform. They offer a wide range of products ranging from electronics to apparel. They have seamless shipping options and competitive prices.
Their multi-vendor marketplace solution is the best in the market offering bidding, auctions, checked sellers, and direct brand selling. eBay has been an old and reputed player in the marketplace. Ebay is ranked 2nd largest marketplace in the world.
Established Year - 1998
Origin - United States
Marketplace Website - Electronics, Cars, Fashion, Collectibles & More | eBay
Amazon is the largest marketplace in the world. It has a large customer base and a popular online E-commerce platform. Based in the USA, Amazon initially started as a bookstore and then expanded to a wholesome online store. In the present day, it covers a huge range of products that include books, electronics, apparel, home decor items, and much more.
It offers customer membership giving free shipping and quick delivery options. Amazon Fulfillment service provides smooth shipping, storing, packing, and supply chain mechanisms for vendors and sellers. Moreover, it also provides cloud services, music services, and online TV solutions. Amazon serves in over 20 countries across continents.
Established Year - 1994
Origin - United States
Marketplace Website - Amazon.com. Spend less. Smile more.
Alibaba is the largest B2B marketplace in the world. It is popular across the world for offering B2B marketing solutions. They have a huge online market and attract many visitors to their platform. Alibaba supports international languages like Japanese, Italian, and German. Comparatively, they are good competitors of eBay and Amazon platforms.
Alibaba operates many other sub-brands under its name. These are Alipay, Alibaba International, and AliExpress. They have a user base of over 35 million. It mostly focuses on traders, manufacturers, and businesses.
Established Year - 1999
Origin - China
Marketplace Website - Alibaba.com: Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B marketplace
Walmart is also one of the largest and oldest multi-vendor marketplaces in the world. The platform covers a wide range of products from clothing, shoes, and groceries to electronics. Walmart Marketplace allows third-party sellers to list products on the online platform, reaching millions of consumers across the globe.
Their marketplace features include competitive prices, great marketing tools, smooth logistics, and a supply chain making it an attractive place for sellers to make huge sales.
Established Year - 1962
Origin - United States
Marketplace Website - Walmart | Save Money. Live better.
Are you looking to build a multi-vendor marketplace for your Ecommerce business?
You can try the Shipturtle marketplace builder: a one-stop destination for all your marketplace website needs.
35%
Good time to invest in ecommerce as US retail marketplace eCommerce sales alone will reach $603.20 billion in 2027, representing about one-third of total retail eCommerce sales.
I. Lower dependency on a single vendor
A profitable marketplace business is when you have multiple sellers and vendors. Relying on a single vendor can be risky. When you have multiple vendors, your online store can maintain smooth end-to-end transactions even if other vendors face any uncertain issues. If one vendor fails to deliver, others can fill the gap, ensuring a consistent supply of goods and minimizing the risk of stockouts and delivery delays.
Vendors can learn from each other, share best practices, and collaborate on marketing efforts. This ensures sellers and vendors can enhance loyalty and contribute to the marketplace’s long-term success.
II. Huge customer base
If you have boarded a multi-vendor marketplace, it is likely to attract a larger customer base. A broad product range attracts a larger, more reliable customer base, reducing the risk associated with relying on a niche market. The higher the customer base the higher the sales figure.
A diverse product selection can showcase different demographic groups and locations, expanding the marketplace’s reach and making it less vulnerable to market changes affecting specific product categories.
III. Easy integrations and support
A Major benefit of a multi-vendor marketplace solution is that it offers a wide range of marketing integrations and tool support. Multiple product categories allow you to experiment with new product lines without significantly impacting your store.
A dynamic vendor base invites innovation and experimentation. Vendors can launch new products and services more readily, and the marketplace can quickly attract quick customer response.
IV. Diverse revenue options
Another benefit of a marketplace is that it offers a range of revenue options. Depending on one vendor limits your income potential and negotiating power. Multiple vendors create diverse revenue streams and better opportunities to set profitable margins for your marketplace business.
Multi-vendor marketplaces can generate revenue through various channels. These revenue models include commission fees, subscription fees from vendors, listing fees, and advertising fees. This dynamism of revenue streams makes the business model more resilient and profitable.
V. Increased product and services variety
Offering products from multiple vendors allows your store to provide a wider range of product choices, attracting more customers who seek variety. The wider the range of products the wider the customer base. The multi-vendor marketplace is best for this case. This variety of products and services attracts more visitors and keeps them engaged, without having them visit multiple websites.
VI. Business flexibility and scalability
Multi-vendor marketplaces are automatically scalable. As the business grows, new vendors, sellers, and product categories can be added without significant changes to the platform. This flexibility gives the marketplace a chance to expand and adapt to changing market conditions and consumer preferences.
Many of the top e-commerce marketplace platforms like Amazon, Etsy, and Uber take advantage of the online marketplace platforms' features and benefits.
Shipturtle is a great app to convert your Shopify store into a marketplace like Amazon or custom-build a multi-vendor marketplace business. It facilitates the process of adding multiple vendor types with an instant setup (powered by Webhooks push HTML request) to create a fully functional marketplace in less than 48 hours!
Marketplace software like Shipturtle offers a no-code builder tool with responsive and knowledgeable technical support, great in-app experience for the vendor, and loaded with features including:
Moreover, we have listed examples of global marketplaces that use the Shipturtle marketplace solution directly from the Shopify app store.
Click here to schedule a personalized demo and explore the core features of Shipturtle to build a fully-fledged marketplace.
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Sharad Kabra is an accomplished entrepreneur and the founder of Shipturtle, a global SaaS platform that enables seamless partnerships between direct-to-consumer (D2C) brands and e-commerce marketplaces. Before founding Shipturtle, he co-founded myBageecha.com, a popular gardening marketplace, and GabbarFarms.com, which focuses on sustainable farming.