Top Marketplace Apps on Shopify: Shipturtle vs Webkul

Relatively new, but with great reviews

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• Shipturtle is a popular multivendor extension on Shopify designed for the modern marketplace, with a focus on the latest technology, 200+ core marketplace functionalities, innovative features like Vendor website sync, and unlimited scalability.

• Configurable for several use cases like Product shipping, rental booking, and C2C marketplaces. Supports both Professional and Private sellers.

• The app prioritizes functionalities like robust order management, integrated shipping, and vendor management tools.

• This app is perfect for running a dropshipping business.

Established app that went unchecked, now getting outdated

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• Multi Vendor Marketplace App by Webkul is a legacy Shopify app that does not always reflect the latest updates in technology and platforms.

• On the positive, Webkul offers 47 other feature apps on Shopify.

• Multi Vendor Marketplace App has many reviews on Shopify due to its long history, leaving 110+ reviewers to express their displeasure over the app’s tech capabilities and delayed support.

• Customer reviews suggest that the app over-promises and under-delivers due to limited out-of-box capabilities, like missing order modules, shipping integrations, compliant invoicing, and error-prone bulk listing.

Designed for intuitive use

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• Shipturtle focuses on a clear and intuitive interface to empower a positive user experience and foster vendor adoption and customer satisfaction.

• The standard B2C offering for professional sellers can be whitelabeled and configured as per the marketplace brand. A C2C option gives complete control over the design and dashboard elements, and is integrated into the marketplace website for a seamless experience.

• Open APIs available to integrate with a headless architecture or custom built website.

• Designed for laptops and mobiles – can be installed as a PWA app.

• Super fast with the latest design principles.

Potential user interface challenges

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• In one word – Terrible! Little thought has gone in designing the app’s interface. With jarring colors and unfathomable menus, looks very unprofessional.

• Nearly 90% of negative customer reviews highlight a confusing and cluttered user interface for Webkul.

• The app requires setting configurations across multiple menus hindering a streamlined user experience and prone to errors.

• Hundreds of marketplaces have moved to other apps, including Shipturtle, on account of this.

Streamlined and efficient product management

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• Extremely powerful Vendor management dashboard comprising Vendor onboarding, detailed analytics, custom vendor permissions, customer chat, reviews, and mobile access.

• Vendor Connect feature gives Marketplaces a two-way ability to sync with the vendors’ feeds on Shopify, Amazon, etc. Inventory is kept in sync, orders are pushed to their Order Management System and listings are updated automatically.

Basic functionalities, inefficient at scale

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• The app offers standard product management but fails to provide the same level of flexibility and efficiency as Shipturtle needing multiple clicks to achieve an action.

• Subpar bulk product upload features, lack of certain options for uploading videos and 3D models at the time of writing. Custom products partially integrated with Shopify.

• Ability to easily sync with seller websites lacking.

• No support for subscriptions. Supports digital and booking products with a different app integration.

A comprehensive order management and shipping suite

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• Integrate with 200+ shippers for global shipping, generate shipping labels, rate APIs, cancel, and manifest orders.

• Empower vendors to define their own shipping services, shipping charges, and a smooth checkout experience.

• Amazing Order Management System with automatic shipment tracking. The interface categorizes all orders into different stages like Confirmed, In transit, and Delivered giving complete clarity to customers, marketplace, and vendors on the most common problem in e-commerce – WMO (Where is my order?).

• Integrated Returns management where customers can initiate returns from the website and ship them back.

• Support for WhatsApp integration, and reverse bidding.

‍Unsuitable for shipping and tracking

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• The app is not suited to build product marketplaces with complex shipping and order management needs.

• Webkul limits vendor control over shipping rates, and customization needed for features like shipment integrations and tracking.

• Vendors are expected to manually track orders leading to huge errors and confusion.

• Basic returns management where only merchants can initiate returns.

• Support for digital products and WhatsApp integration.