Nicole DeBoom didn’t just race to the finish line—she reinvented it. From breaking barriers as a pro triathlete to launching Skirt Sports and redefining activewear for women, her journey has always been about pushing limits. Now, with eNDE Project, she’s changing the game again - a marketplace where premium and pre-loved items come together, driven by sustainability and style. It’s not just sportswear; it’s a revolution you’ll want to be part of. Let’s see how they achieved this.
Case Study
Making sports & sports wear accessible for women with Shipturtle
Key Metrics
80+ onboarded vendors
646+ Product Listings
B2C and C2C model implementation
IN CONVERSATION WITH
Nicole DeBoom
Founder
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INTRO
Nicole DeBoom’s passion for sports was evident from a young age, nurtured through countless hours of running, swimming, and biking. As a professional triathlete, she excelled at pushing boundaries, but her aspirations extended beyond her athletic achievements.
In 2004, during a casual run, Nicole conceived an idea that would revolutionize the sportswear industry. Her first venture, Skirt Sports, merged performance and style, empowering women through innovative activewear. This blend of functionality and confidence redefined sportswear for female athletes of all levels.
After the success of Skirt Sports, Nicole identified a new opportunity: a marketplace that connects premium sportswear brands with community-driven sellers. She envisioned a platform offering both niche and pre-loved items, blending sustainability with style.
This vision became eNDE Project—a marketplace embracing innovation, community, and Fusion Commerce Model, a unique combination of B2C and C2C models
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My business is called endeproject.com - you can see the different vendor types and understand the range of issues for shipping, payouts, and more that Shipturtle has helped me solve.
Nicole DeBoom
Founder
BRIDGING GAPS WITH SOLUTIONS
Nicole started her online store on Shopify, leveraging its robust e-commerce infrastructure to bring her vision to life. However, as eNDE Project’s network of vendors grew and its catalog expanded, significant challenges emerged:
Multi-vendor management
The Challenge: Managing inventory, orders, and payouts for pre-owned and new apparel from multiple vendors or contributors. Manually communicating with them, switching multiple tabs, keeping excel sheets became unmanageable.
The Solution:
- Onboarded 80+ new & existing vendors with stores across channels
- Provided a centralized platform for tracking inventory and orders across all vendors
- Automated vendor payouts & reduction in manual work and errors
Order related logistics
The Challenge: Facilitating the resale of pre-loved items, including managing listings, logistics, and payments for peer-to-peer transactions.
The Solution:
- Enabled a smooth C2C marketplace experience by syncing inventory, allowing individuals to upload bulk list items directly, and managing transactions securely
- Streamlined the process of managing and coordinating shipping for resold items, ensuring faster, more efficient deliveries while reducing manual effort.
- Successfully handled 309+ order deliveries and managed 646+ products in the pre-loved category
Customer engagement
The Challenge: Engaging customers in a superior shopping experience that ensures transparency and trust in quality.
The Solution:
- Enhanced transparency by providing real-time updates on order status & trackability.
- Provided vendor performance ratings to ensure that customers can review the products and make informed decisions
- Build trust through clear communication channels, enabling buyers and sellers to interact seamlessly with automated notifications and messaging systems
Vendor onboarding
The Challenge: Quick & easy vendor onboarding in both resale & new apparel section.
The Solution:
- Offered a user-friendly vendor onboarding system with minimal setup requirements
- Provided training and support to vendors to efficiently manage their profiles and inventory
Managing returns and refunds
The Challenge: Creating a robust system to handle returns, exchanges, or refunds for both new and pre-loved items.
The Solution:
- Automated return workflows, making it easier for customers and vendors to process returns
- Centralized tracking of returns to ensure transparency and accountability
- Empowered eNDE project to achieve an industry-leading lowest return rate of 1.3%, reflecting high customer satisfaction and product quality
When I had launched my business, I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I didn't even have a website yet. Shipturtle have given me phenomenal support with their customer care. I would consider myself a "high maintenance" customer for Shipturtle and they never make me feel like I'm asking too much or being annoying!
Nicole DeBoom
Founder
I am so impressed every day that I work with the Shipturtle team. Every time I have a problem, they help me figure out how to solve it. They have gone above and beyond to help me succeed. I highly recommend working with Shipturtle.
Nicole DeBoom
Founder
IMPACT
In partnership with Shipturtle, eNDE Project achieved significant improvements in streamlining operations and enhancing vendor-customer collaboration.
- Seamless Scalability: The automation reduced complexities, allowing the core team to focus on innovation and strategic growth. Maintaining a consistent, high-quality experience for vendors and customers.
- Vendor Satisfaction and Autonomy: Vendors were empowered with tools to manage their inventory, orders, and payouts more effectively, allowing them to streamline operations, reduce errors, and enhance overall satisfaction with the process.
- Expanded Marketplace Reach: The implementation of both B2C & C2C marketplace models helped them broaden the platform’s audience, appealing to diverse customer segments.
eNDE project is all about helping women find happiness in their bodies through great-fitting sportswear & meaningful gear with a minimal impact on the planet.
THE RESULTS
The eNDE project is a go to marketplace for female athletes to buy new & pre-loved outfits for their adventures. eNDE Project’s dream of helping women find happiness in their bodies and create a successful marketplace was achieved with a great tech support provided by Shipturtle.
By integrating diverse selling models and leveraging automation, eNDE project became more efficient, inclusive, and user-friendly. These strategic improvements ensured continued growth and innovation for the platform. With a strong foundation in place, they can meet the evolving needs of its vendors and customers.
eNDE Project is poised to expand its reach, foster deeper community engagement, and redefine the sportswear marketplace for years to come.
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