Nicole DeBoom didn’t just race to the finish line—she reinvented it. From breaking barriers as a pro triathlete to launching Skirt Sports and redefining activewear for women, her journey has always been about pushing limits. Now, with eNDE Project, she’s changing the game again - a marketplace where premium and pre-loved items come together, driven by sustainability and style.
It’s not just sportswear; it’s a revolution you’ll want to be part of. Let’s see how they achieved this.
Nicole DeBoom’s passion for sports was evident from a young age, nurtured through countless hours of running, swimming, and biking. As a professional triathlete, she excelled at pushing boundaries, but her aspirations extended beyond her athletic achievements.
In 2004, during a casual run, Nicole conceived an idea that would revolutionize the sportswear industry. Her first venture, Skirt Sports, merged performance and style, empowering women through innovative activewear. This blend of functionality and confidence redefined sportswear for female athletes of all levels.
After the success of Skirt Sports, Nicole identified a new opportunity: a marketplace that connects premium sportswear brands with community-driven sellers. She envisioned a platform offering both niche and pre-loved items, blending sustainability with style.
This vision became eNDE Project—a marketplace embracing innovation, community, and Fusion Commerce Model, a unique combination of B2C and C2C models
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My business is called endeproject.com - you can see the different vendor types and understand the range of issues for shipping, payouts, and more that Shipturtle has helped me solve.
Nicole started her online store on Shopify, leveraging its robust e-commerce infrastructure to bring her vision to life. However, as eNDE Project’s network of vendors grew and its catalog expanded, significant challenges emerged:
Challenge: Managing inventory, orders, and payouts for pre-owned and new apparel from multiple vendors or contributors. Manually communicating with them, switching multiple tabs, keeping excel sheets became unmanageable.
How Shipturtle helped:
Challenge: Facilitating the resale of pre-loved items, including managing listings, logistics, and payments for peer-to-peer transactions.
How Shipturtle helped:
Challenge: Engaging customers in a superior shopping experience that ensures transparency and trust in quality.
How Shipturtle helped:
Challenge: Quick & easy vendor onboarding in both resale & new apparel section.
How Shipturtle helped:
Challenge: Creating a robust system to handle returns, exchanges, or refunds for both new and pre-loved items.
How Shipturtle helped:
I am so impressed every day that I work with the Shipturtle team. Every time I have a problem, they help me figure out how to solve it. They have gone above and beyond to help me succeed. I highly recommend working with Shipturtle.
When I had launched my business, I had a vision to launch a business that would include 3 different kinds of vendors: C2C sellers, small business vendors and on-demand printing/manufacturing vendors. I didn't even have a website yet. Shipturtle have given me phenomenal support with their customer care. I would consider myself a "high maintenance" customer for Shipturtle and they never make me feel like I'm asking too much or being annoying!
In partnership with Shipturtle, eNDE Project achieved significant improvements in streamlining operations and enhancing vendor-customer collaboration.
The eNDE project is a go to marketplace for female athletes to buy new & pre-loved outfits for their adventures. eNDE Project’s dream of helping women find happiness in their bodies and create a successful marketplace was achieved with a great tech support provided by Shipturtle.
By integrating diverse selling models and leveraging automation, eNDE project became more efficient, inclusive, and user-friendly. These strategic improvements ensured continued growth and innovation for the platform. With a strong foundation in place, they can meet the evolving needs of its vendors and customers.
eNDE Project is poised to expand its reach, foster deeper community engagement, and redefine the sportswear marketplace for years to come.
