JooJoo Stores is an online marketplace with a passion for taking Kenyan fashion and beauty to the world. They offer a wide range of products, including skincare, haircare, clothing, accessories, and more, all sourced exclusively from Kenya to help grow the local industry. By partnering with Shipturtle, JooJoo Stores has been able to showcase the talents of Kenyan artisans and provide customers with easy access to their beautiful products.
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Nicole DeBoom didn’t just race to the finish line—she reinvented it. From breaking barriers as a pro triathlete to launching Skirt Sports and redefining activewear for women, her journey has always been about pushing limits. Now, with eNDE Project, she’s changing the game again - a marketplace where premium and pre-loved items come together, driven by sustainability and style.
It’s not just sportswear; it’s a revolution you’ll want to be part of. Let’s see how they achieved this.
