Brown Living, founded by Chaitsi Ahuja, is India's premier plastic-free marketplace dedicated to making sustainable living accessible and affordable. With a curated selection of over 450 brands and 65,000 products, Brown Living offers eco-friendly alternatives across various categories, including fashion, home decor, and lifestyle. By integrating with Shipturtle, Brown Living efficiently manages its diverse range of products and vendors, ensuring seamless operations and a superior customer experience. This collaboration has empowered Brown Living to scale its Artisan-to-Consumer (A2C) model, directly connecting artisans with eco-conscious consumers, and supporting over 1,800 artisans to date.
Brown Living was born from a passion for sustainability. Chaitsi’s passion driven by a desire to make eco-friendly products accessible to more people, launched the marketplace to offer a curated selection of earth-conscious goods. But as the platform grew, so did the challenges. Managing an expanding network of ethical vendors and maintaining seamless operations without compromising their commitment to sustainability was no small feat.
They needed a solution that would scale with their vision. That’s when they discovered Shipturtle.
Shipturtle empowered Brown Living’s founders by providing the tools they needed to manage their growing marketplace. The Vendor Autonomy allows vendors on a multi-vendor platform to independently manage their products, orders, pricing, store settings, and earnings.With automated workflows, the founders could focus on scaling the business while leaving the operational complexities to the platform. And, as their marketplace expanded, Shipturtle’s scalable solutions ensured that they could onboard new vendors and increase their product range without sacrificing sustainability.
With Shipturtle’s help, Brown Living didn’t just manage growth—they thrived. Their community of eco-conscious vendors and customers flourished, and the founders could proudly scale their platform while staying true to their mission of reducing environmental impact.
As a brand focused on sustainability, we needed a tech partner that understands our values. Shipturtle’s efficient logistics solutions have reduced our operational footprint, allowing us to focus on our mission of promoting eco-friendly living
Challenge: Managing a growing network of ethical vendors and diverse products while ensuring efficient order fulfillment.
How Shipturtle helped:
Challenge: Engaging eco-conscious customers with a seamless, transparent shopping experience that builds trust.
How Shipturtle helped:
Challenge: Onboarding new ethical vendors quickly and efficiently while maintaining platform consistency.
How Shipturtle helped:
Challenge: Creating a stress-free and simple system for returns, exchanges, and refunds for ethical products without compromising customer satisfaction.
How Shipturtle helped:
Shipturtle has been a game-changer for our multi-vendor marketplace. Their platform seamlessly integrates with our operations, making vendor onboarding, inventory management, and order processing incredibly smooth
With Shipturtle, we have been able to scale our operations without compromising on customer experience. The automated shipping and real-time tracking features ensure a hassle-free experience for both our vendors and customers
Through their collaboration with Shipturtle, Brown Living unlocked several key advancements that significantly enhanced their marketplace operations and vendor relationships.
Efficient Vendor Management:
Shipturtle’s tools gave vendors the autonomy to manage their own catalogs, orders, and pricing with ease. This empowerment led to streamlined operations, reduced dependēncy on manual processes, and higher vendor satisfaction, allowing them to focus on growing their businesses while maintaining sustainability standards.
Streamlined Operations and Growth:
The automation of order processing and shipping workflows allowed Brown Living to scale their operations efficiently, without compromising on quality or sustainability. The team could focus on strategic growth, while Shipturtle handled the operational complexities.
Broader Marketplace Impact:
The seamless integration of Shipturtle’s features helped Brown Living attract a wider variety of ethical vendors, which in turn broadened their product offerings. By efficiently managing both new and pre-loved goods, Brown Living expanded their reach, catering to an even larger community of eco-conscious consumers.
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