30+ Examples Of Multi-Vendor Marketplace Platform For Ecommerce

What is a Multi Vendor Marketplace Platform?

A multi-vendor eCommerce platform connects multiple sellers with customers. Imagine a virtual shopping mall where various stores showcase their products under one roof. Here's a breakdown of the key aspects:

• Business model: The marketplace owner (merchant) holds no physical products. Revenue comes from commissions on each sale made by vendors or through subscription fees or others.
• Participants:
  • Marketplace Owner: Responsible for setting up and managing the platform, attracting vendors and customers, and ensuring smooth transactions.
  • Vendors: Independent businesses that list and sell their products on the platform. They manage their inventory, shipping, and customer service. Each vendor gets a dedicated profile to manage product listings, inventories, sales aspects, and the entire customer service experience. When the vendor does business on the platform, the marketplace owner (merchant) earns revenue by charging different sellers a commission.
  • Customers: Benefit from a wide variety of products in one place, potentially with competitive prices.

It is worth noting that US retail marketplace eCommerce sales will reach $603.20 billion in 2027, representing about 35% of total retail eCommerce sales.

Moreover, it indicates the time is ripe to invest in creating your eCommerce marketplace platform or even converting your single-brand online store into a multivendor marketplace.

In this article, we will learn about the various examples of the best multi vendor marketplace platforms to get inspired and understand how to start a multi vendor marketplace like Amazon or eBay on your own.

19 Best Multi Vendor Marketplaces Built on Shopify

The brilliance of Shopify in managing single-vendor brand stores is common knowledge. But the coming of multi-vendor marketplace software like Shipturtle, Webkul, Onport, Garnet marketplaces, and others have simplified converting Shopify shops into a fully functioning marketplace website.

Among the top picks is Shipturtle. It is a popular multi-vendor marketplace on the Shopify app store. Shipturtle creates a marketplace that invites sellers, customizes vendor dashboards, allows easy product listings, helps boost conversions, and increases average order value—all without holding inventory or risk.

This multi-vendor marketplace app is highly configurable, code-free, and packed with features and has support for over 50 countries, including the US, Canada, and Australia.

I. F&B Online Marketplace

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1. Fumba Store

Website: Fumba Store

Country of operation: Tanzania

Fumba is a Zanzibar online marketplace built with Shipturtle that allows consumers to buy a wide range of products from multiple sellers. It is an innovative marketplace offering a seamless customer shopping experience.

Marketplace features powered by Shipturtle:

• On the landing page, it offers new users a flat 5% discount. With the Shipturtle multivendor marketplace app, the store could set individual commissions and global commissions for a variety of products and increase sales traction.  
• It has a smooth seller dashboard similar to Amazon Seller Central. Shipturtle offers a dedicated seller dashboard with intuitive features for product listing, order management, and reporting – just like familiar platforms sellers already use.
• It offers seamless product listing, order management, product customization, and payout options. Shipturtle simplifies these processes with bulk import tools, automated order routing, and flexible payout options, allowing sellers to focus on product quality and customer service.
• It serves over 50+ countries making it a global marketplace with huge buyers and sellers on the platform. Shipturtle facilitates international trade with multi-currency support and localized interfaces, creating a fully functioning marketplace for your business to expand globally.

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2. Vegan Dukan

Website: Vegan Dukan

Country of operation: India

Vegan Dukan is an India-based e-commerce marketplace platform running with Shipturtle solutions built on a Shopify multivendor app that offers a wide range of exclusively vegan products from multiple sellers and vendor stores. It emphasizes providing sustainable vegan products with eco-friendly and recyclable packaging options. Their goal is to promote a greener and cleaner planet as a whole.

Marketplace features powered by Shipturtle:

• The Vegan Dukan seller section is a user-friendly dashboard to manage product listings, orders, and payments. Shipturtle builds upon this by offering a feature-rich dashboard with additional functionalities like bulk product uploads, automated order fulfillment tools, and insightful sales reports.
• The marketplace runs without the need for holding inventory systems. Shipturtle seamlessly connects Vegan Dukan with a network of drop shippers, allowing sellers to offer a wider selection of vegan products without managing stock themselves.
• Their vegan products are PETA India and PBFIA verified. Shipturtle allows sellers to showcase these certifications prominently on their product listings, building trust with consumers.
• Their landing page is systematically categorized with various vegan products to add to your cart instantly. Shipturtle integrates with native Shopify's categorization system, adding powerful filtering and search options. This allows customers to find specific vegan products effortlessly.
• They also have a consumer profile section where they can sign up and the store uses Shipturtle's unique customization options to create a more engaging shopping journey for their customers.

The State Plate, Gabbar farms, and VeganDukan are some of the other F&B marketplace platforms that use Shipturtle solutions built on the Shopify app store.

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II. Apparel & Retail Marketplace

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3. Carlton London

Website: Cartlon London

Country of operation: India

Carlton London is a lifestyle brand that sells fashionable products like clothes, handbags, wallets, shoes, jewelry, and accessories. They are a perfect e-commerce store built using the Shipturtle platform.

Marketplace features powered by Shipturtle:

• They have a dedicated seller hub and a buyer dashboard once you log into the marketplace. Shipturtle complements the seller hub with robust features like order management, product listing tools, and commission structures.
• The landing page is systematically designed to showcase the range of products. Shipturtle integrates seamlessly with Carlton London's buyer dashboard, offering features like real-time order tracking, wishlist creation and management, order history and reorder functionality, and Integration with loyalty programs.
• The marketplace has all the modernized payment options as well as shipping integration for order fulfillment. With Shipturtle's 200+ carrier integrations and popular payment gateways, Carlton London has several options to optimize each sales transaction.
• Admin can set their price list and offers if applicable as per their requirements. Shipturtle allows Carlton London to delegate setting prices to individual vendors and keeping track of their sales for transparency.  

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4. Nirvana Marketplace

Website: Nirvana

Country of operation: Philippines

Nirvana is a popular multivendor marketplace platform in the Philippines. It is a great place for clothing choices. The marketplace is based on the "ukay-ukay" culture in the Philippines that brings sustainability, simplicity, affordability products, and a seamless shopping experience.

Marketplace features powered by Shipturtle:

• The Nirvana platform connects communities by partnering with the best thrift stores across the country. Shipturtle facilitates a seamless process of adding sellers and keeping track of their sales.
• Each collaboration allows features in limited quantities and provides a glimpse into the designer’s story, making Nirvana a true and real shopping experience. Shipturtle helps manage limited-edition with advanced inventory management through automatic notifications for high-demand items.
• Nirvana is already utilizing Shipturtle to showcase designer stories through multimedia content integration (text, images, videos) on product pages and create a sense of urgency with countdown timers for limited-edition releases.
• It has a simple and elegant website design for easy shopping. Shipturtle works well with most themes on Shopify. Additionally, it offers a PWA feature for admins to manage multivendor marketplace websites on mobile devices on the go.
• Payment and shipping systems are integrated into the platforms. Shipturtle allows Nirvana to offer real-time shipping cost calculations at checkout for transparency.

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5. Sasski Fashion

Website: Sasski

Country of operation: Estonia

Sasski is an online marketplace platform built on Shopify using Shipturtle solutions. It is a leading international fashion hub. They connect fashion designers with buyers from around the world in a single platform.

The Sasski platform provides a virtual space where emerging fashion designers can showcase and sell their extraordinary creations directly to consumers from across the globe.  

Marketplace features powered by Shipturtle:

• The landing page is categorized into shop by women, shop by country, and shop by brand sections.
• Major international payment networks are integrated for seamless payments.
• They offer free shipping, 24x7 customer support, and a 14-day return policy. Shipturtle enhances its customer support team through features like live chat & WhatsApp integration for vendor-to-customer communication and even automates return request processing for faster resolution times.
• You can discover fashion from Italy, Greece, Estonia, the UK, Poland, and Latvia. If you are an ecommerce store like Sasski, you can use Shipturtle's brand network integration to collaborate with like-minded suppliers in your niche and expand your portfolio.

“… My business model differs from typical marketplaces as my vendors are globally located. I needed a solution to convert my vendors' currency into mine, a feature no other marketplace solution like webkul or onport offered. Shipturtle agreed to help with this customization. Additionally, I required automatic synchronization of my vendors' inventory with mine, along with adjusting their product prices on my store automatically. Shipturtle developed an efficient solution for this, allowing me to manage prices seamlessly…“

REVIEW ON SHOPIFY

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6. Lokkals

Website: Lokkals

Country of operation: United Kingdom (UK)

It is a UK-based online marketplace in the fashion industry. They sell a host of products in the fashion sector. From women's, and men's lifestyle products to jewelry, home products, arts, and bags, everything is sold on a single platform.

Marketplace features powered by Shipturtle:

• Seamless user account dashboards.
• Landing pages showcase products based on categories from women, men, etc.
• Shipping, returns, payments everything is done on a single platform.
• They have dedicated local designer pages for products from local designers. Shipturtle team has responded well to customize the requirements of Lokkals to help them build a successful hyperlocal marketplace on Shopify.

JustGolfStuff and Zouk are some other retail marketplace platforms using Shipturtle services built on the Shopify store.

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III. Building Horizontal & Sustainable Marketplaces with Shopify

A horizontal marketplace is a fully-fledged marketplace offering a wide variety of products and services. Imagine a giant mall, but instead of physical stores, you have different vendors selling everything from electronics to clothing to furniture, all under one digital roof.

This broad approach attracts a large customer base and allows vendors from many industries to reach a wider audience.

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7. ArtsyVibe

Website: ArtsyVibe

Country of operation: United States of America (USA)

It is a multi-vendor marketplace using simple and elegant website design language. It is primarily focused on selling handicrafts, handmade bags, and accessories. They are more than a marketplace allowing various artisans, designers, creators, and vendors to connect seamlessly on the platforms.

Marketplace features powered by Shipturtle:

• As you land on their page, they offer sip-to-win discounts and sign-up.
• They have an intuitive design showcasing different products on the page.
• Shipping and payments are integrated into the marketplace platforms.
• They also feature trending clothes, handcraft, and accessories for a quick shopping experience.
• Shipturtle helps them manage different types of vendors and a large seller network in Asia seamlessly through Vendor Sync functionality. They are now able to modernize their seller management, and easily set individual commissions while dynamically updating a large range of products.

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8. Brix + Bailey

Website: Brix + Bailey

Country of operation: United States of America (USA)

Brix + Bailey is a conscious and creative brand specializing in ethically sourced leather bags, accessories, and even watches. Founded by a transatlantic sibling duo (a sister in London and a brother in New York!), the company prioritizes both style and sustainability. They focus on high-quality, long-lasting pieces that are an alternative to fast fashion.

Previously, Brix + Bailey might have faced challenges managing pricing for different regions. Partnership with Shipturtle empowers Brix + Bailey to expand market reach and enhance customer experience.

Shipturtle's marketplace solution offers :

• Currency Conversion: Effortlessly convert Brix + Bailey's US-based pricing into various international currencies displayed at checkout. This ensures customers see transparent pricing relevant to their location.
• Flexible Pricing Control: Brix + Bailey can maintain control over their profit margins by adjusting prices for specific regions or currencies within Shipturtle's modules.

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9. Dusaan

Website: Dusaan

Country of operation: India

Dusaan, a leading online marketplace for home decor in India, has joined forces with Shipturtle to create a seamless shopping experience for its customers. Shipturtle's integration with Shopify has empowered Dusaan to build a multi-vendor platform connecting homeware enthusiasts with a diverse network of marketplace sellers.

Shipturtle's multi vendor marketplace app overcome management hurdles, including:

• Vendor Onboarding & Management: A user-friendly system for vendors to register, list products, and manage their storefronts within the Dusaan marketplace.
• Centralized Inventory Management: Real-time inventory synchronization keeps track of product availability across all vendors, preventing stock-outs and customer frustration.
• Automated Order Fulfillment: Shipturtle streamlines the order process, ensuring efficient communication and order fulfillment between Dusaan, vendors, and customers.

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10. Brownliving

Website: BrownLiving

Country of operation: India

BrownLiving, India's first plastic-free marketplace, has taken a bold step towards a greener future. Their mission is to offer a curated selection of everyday products that prioritize sustainability, veganism, chemical-free living, and zero-waste practices.

However, building a marketplace with such a unique focus requires a robust technological backbone. That's where the marketplace for Shopify apps like Shipturtle comes in:

• Multi-Vendor Platform: Shipturtle facilitates the connection between BrownLiving and a network of eco-conscious vendors, ensuring a diverse selection of sustainable products.
• Order Splitting & Fulfillment: Shipturtle efficiently manages orders containing products from multiple vendors, streamlining the fulfillment process.
• Transparency & Visibility: BrownLiving leverages Shipturtle's features to provide clear product information and real-time order tracking, fostering trust with its eco-conscious customers.

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11. Suspire

Website: Suspire

Country of operation: India

Suspire is a rewarding sustainability online retailer. They focus on offering a wide range of eco-friendly products across various categories including:

• Sustainable Apparel & Accessories
• Eco-Friendly Beauty & Personal Care Products
• Sustainable Home & Living Essentials
• Eco-friendly Food & Beverages

They also highlight their commitment to sustainable practices by offering discounts and showcasing brands featured on programs like Shark Tank India.

Shipturtle's Vendor Sync feature acts as the bridge between Suspire and its vendors, offering a breath of fresh air for their operations:

• Real-Time Inventory Updates: Automatic synchronization ensures Suspire's website always reflects the latest stock levels from each vendor, preventing overselling and frustrated customers.
• Centralized Product Management: Vendors can easily upload product information, descriptions, and images directly into their Shopify store, eliminating the need for manual updates and discrepancies.
• Effortless Communication: The platform fosters seamless communication between Suspire and its vendors, reducing email clutter and streamlining inquiries.

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12. Mybageecha

Website: MyBageecha

Country of operation: India

Mybageecha is a multivendor marketplace on the way to promoting green living space. They offer green patch solutions with plants, pots, and decorative green products preferred by nature lovers.

Features:

• Easy user management with login options.
• Easy seller dashboard with all essential management tools.
• Clean product listing features and segregations.
• Clear product description and information.
• They are a merchant-first marketplace, and over 50% of products are owned. The ability of our marketplace module lets them ship from their warehouse as well as dropship from suppliers/vendors.

Shipturtle allows them to work with over 10 shippers at same time to optimize shipping routes, primarily for perishable items.

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13. Localmakers  

Website: LocalMakers

Country of operation: Turkey

The marketplace platform is exclusive for people with local talent and skills. It harnesses their skills into benefits for them and consumers. For example, makers create sustainable works inspired by nature, can be guests in the homes of chefs crafting delicious meals from local recipes, and discover artists producing unique pieces.

Features:

• Wide range of products with easy navigation panels.
• Seller and buyer dashboards.
• Easy & safe shopping from local producers and sustainable products.
• Free shipping, and multiple payment options.

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14. Wellrabbit

Website: WellRabbit

Country of operation: United States of America (USA)

WellRabbit is a marketplace platform that offers good quality natural products and supplements. The platform ensures health and vitality, empowering individuals to thrive in their daily lives. With core values of transparency, excellence in product standards, and exceptional customer support, they have a quality product style language.

Features:

• Verified sellers and clinically tested products to sell.
• Dedicated sale section for offers and discounts.
• All payments like Stripe are accepted with free shipping options.
• The landing page showcases their supplement ranges and quick buy options.

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C2C & Hyperlocal Marketplace

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15. Second Chance Outfitters

Website: Second Chance Outfitters

Country of operation: India

Second Chance Outfitters is on a mission to revolutionize pre-loved fashion. They provide a platform for individuals in local communities to sell gently used clothing and accessories, fostering a sustainable and circular fashion economy.

However, managing a large community of sellers and ensuring a smooth customer experience requires a robust technological foundation. That's where Shipturtle's C2C (customer-to-customer) modules come in.

Shipturtle's C2C functionalities provide the backbone for Second Chance Outfitters' success:

• Easy Seller Onboarding: A user-friendly interface allows individuals to effortlessly list their pre-loved clothes on the Second Chance Outfitters platform.
• Secure Payment Processing: Shipturtle ensures safe and secure transactions between buyers and sellers.
• Automated Communication Tools: Built-in messaging features facilitate seamless communication between buyers and sellers for inquiries and order coordination.

Check our detailed guide on integrating C2C module for any marketplace here.

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16. Bazaa

Website: Bazaa

Country of operation: Australia

BAZAA is an online marketplace store for handicrafts and old-age artifacts. Their products are where mid-century classics blend with bold brutalist statements, Art Deco designs, and heritage pieces. From French Provincial oak to handwoven kilims from the deserts of Afghanistan, speaks about their luxury handmade products.

Marketplace features powered by Shipturtle:

• They have a dedicated seller section as well as a user section.
• The landing page offers 50 dollars on signup and segregates products through sections like Furniture, Handicrafts, Rugs, and Arts.
• Each product descriptions are clearly stated. Shipturtle multivendor marketplace app allows BAZAA to enhance their listings through a featured images gallery.
• Payment and shipping are integrated into the platform.

Shipturtle integrated "Make an Offer" feature that embeds into customer-vendor live chat feature - for sellers to accept or reject. Additionally, we helped them set up options for local pickup and shipping...

- Sharad kabra, founder

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16. Localee

Website: Localee

Country of operation: United States of America (USA)

Localee is a marketplace whose main goal is to support local entrepreneurs and artisans. They bring a community of like-minded people for creativity and craftsmanship in the products sold. They provide a shared marketplace, empower these makers, and offer you the convenience of discovering and shopping for local goods directly from them.

Marketplace features powered by Shipturtle:

• As you land on the page, it welcomes you with a 10% discount on sign-up.
• It is a one-stop destination for all local shop product needs.
• They offer free shipping, payment options and so much more.
• Shipturle's customized shipping modules helped them set up local pickup and delivery options.

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Service Marketplaces with Multiple Sellers

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17. All Stars Design

Website: All Stars Design

Country of operation: United States of America (USA)

All Stars Design, a creative powerhouse specializing in digital design assets, has taken its business to the next level with Shipturtle's digital product management features.

Shipturtle's digital product management features provide All Stars Design with the tools they need to streamline their online business:

• Automated Delivery: Once a purchase is complete, Shipturtle automatically sends customers a secure download link for their purchased designs, eliminating manual work for All Stars Design's team.
• Secure Downloads: Shipturtle utilizes robust security measures to protect All Stars Design's digital assets and ensure customers receive genuine, uncorrupted files.
• Inventory Tracking: Real-time inventory tracking within Shipturtle allows All Stars Design to monitor the availability of their downloadable products and avoid overselling.

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18. Hunt & Fish

Website: Hunt & Fish Club

Country of operation: United States of America (USA)

Hunt & Fish Club, a premier destination for outdoor enthusiasts, has reeled in a new wave of success with Shipturtle's booking and reservation module.

Shipturtle's booking and reservation module has transformed the way Hunt & Fish Club operates:

• 24/7 Booking Convenience: Customers can now easily reserve their desired experiences and equipment rentals directly through Hunt & Fish Club's website anytime, day or night.
• Real-Time Calendar Management: Shipturtle provides a user-friendly calendar interface for Hunt & Fish Club to manage bookings, view availability, and avoid double bookings.
• Integrated Inventory Management: Shipturtle seamlessly integrates with Hunt & Fish Club's inventory system, ensuring only available equipment is displayed for reservations.

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19. PYVIT

Website: PYVIT

Country of operation: United States of America (USA)

PYVIT is a unique global commerce platform that connects shoppers, brands, content creators, and influencers.

Influencers and content creators can use PYVIT to unlock their full earning potential and reach audiences in over 50 countries. Here's how:

• PYVIT empowers influencers and content creators to create shoppable mobile-ready videos and track their performance.
• Shoppers can follow their favorite influencers and get their hands on the latest and greatest products.
• Brands can find successful influencers and opportunities to expand the global reach of their products.

Shipturtle's custom shipping solutions have empowered PYVIT through:

• Global Shipping Network: Shipturtle offers PYVIT access to a vast network of international carriers, ensuring competitive rates and efficient delivery times for customers worldwide.
• Real-Time Tracking & Transparency: Both PYVIT and their customers can track shipments in real time and benefit from clear upfront pricing on international shipping costs.

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Benefits of Multi Vendor Ecommerce Platform

I. Lower dependency on a single vendor

A profitable marketplace business is when you have multiple sellers and vendors. Relying on a single vendor can be risky. When you have multiple vendors, your online store can maintain smooth end-to-end transactions even if other vendors face any uncertain issues. If one vendor fails to deliver, others can fill the gap, ensuring a consistent supply of goods and minimizing the risk of stockouts and delivery delays.

Vendors can learn from each other, share best practices, and collaborate on marketing efforts. This ensures sellers and vendors can enhance loyalty and contribute to the marketplace’s long-term success.

II. Huge customer base

If you have boarded a multi-vendor marketplace, it is likely to attract a larger customer base. A broad product range attracts a larger, more reliable customer base, reducing the risk associated with relying on a niche market. The higher the customer base the higher the sales figure.

A diverse product selection can showcase different demographic groups and locations, expanding the marketplace’s reach and making it less vulnerable to market changes affecting specific product categories.

III. Easy integrations and support

A Major benefit of a multi-vendor marketplace solution is that it offers a wide range of marketing integrations and tool support. Multiple product categories allow you to experiment with new product lines without significantly impacting your store.

A dynamic vendor base invites innovation and experimentation. Vendors can launch new products and services more readily, and the marketplace can quickly attract quick customer response.

IV. Diverse revenue options

Another benefit of a marketplace is that it offers a range of revenue options. Depending on one vendor limits your income potential and negotiating power. Multiple vendors create diverse revenue streams and better opportunities to set profitable margins for your marketplace business.

Multi-vendor marketplaces can generate revenue through various channels. These revenue models include commission fees, subscription fees from vendors, listing fees, and advertising fees. This dynamism of revenue streams makes the business model more resilient and profitable.

V. Increased product and services variety

Offering products from multiple vendors allows your store to provide a wider range of product choices, attracting more customers who seek variety. The wider the range of products the wider the customer base. The multi-vendor marketplace is best for this case. This variety of products and services attracts more visitors and keeps them engaged, without having them visit multiple websites.

VI. Business flexibility and scalability

Multi-vendor marketplaces are automatically scalable. As the business grows, new vendors, sellers, and product categories can be added without significant changes to the platform. This flexibility gives the marketplace a chance to expand and adapt to changing market conditions and consumer preferences.

Many of the top e-commerce marketplace platforms like Amazon, Etsy, and Uber take advantage of the online marketplace platforms' features and benefits.